In BIA/Kelsey’s Feb 21st webinar, National Marketers Refining Localization Strategies – A ‘Leading in Local’ Conversation, (available on-demand), the discussion focused on how national brands are increasing their efforts in marketing their products on a local level. Balihoo’s Marketing Director, Susan Tormollen, along with Jed Williams, BIA/Kelsey Senior Analyst, analyzed key findings from a new …

Today I had the chance to talk to Mary Beth Brendza, founder of AppExpress, regarding the company’s announced partnership with the interactive unit of television operator Cordillera.
At first glance the partnership provides a key sales channel to scale AppExpress’s SMB customer base for mobile app creation and management. It also notably boosts Cordillera’s efforts …

As I argued in a recent TV Technology article, “It’s inescapable that today’s video consumer expects cross-platform access to content. If that’s where the audience and advertisers are, then broadcasters need to be there, as well. What broadcasters need to do is create a positive experience for their audiences and advertisers as seamlessly as possible, …

Elevation Partners‘ Roger McNamee — friend of Bono’s, the lead in the failed resurrection of Palm and a winner in the Facebook IPO to the tune of $1.5 billion — is known as a contrarian thinker. He did not disappoint in a keynote address yesterday at the San Diego Venture Group’s annual summit.
His main …

Juan Delgado, Managing Director, Americas, Perform
John McIntyre, CEO, Backyard
Randa Minkarah, Senior VP of Revenue and Business Development, Fisher Communications
David Simon, VP, Advertising Solutions, Local Corp.
Video is everywhere you look, from your smartphone to the back of a cab, and at your gas station. National advertisers understand the power of video as a compelling tool for …

Eight billion dollars. That’s the total estimate of political advertising spend this year given by Andy Slater, vice president of digital agency sales at Katz 360, during our morning session of day 2 at ILM East. Of $8 billion, Slater predicts that online ad spend will be between 3 percent and 5 percent. Slater has …

During a late morning panel on Day 2 of ILM West, local video providers batted around the opportunity in bringing video advertising to the “other 99 percent” of small merchants.
“We know it’s evolving,” said moderator Steve Passwaiter of this democratization of video ads. “Once a television-laden experience has migrated to desktop and is now going …

As we’ve sought to closely cover the inception and growth of mobile local search over the past few years, Poynt has been an important and influental company on our radar.
This has involved a great deal of evolution in broadening its appeal beyond its leading position on the BlackBerry platform (a great diversification move in hindsight). …

Today we released our latest forecast that projects spending on U.S. mobile advertising. The highlight of this particular release is the subset of advertising that will be location targeted. We also break down formats (display, search, SMS), but here I’ll focus on the local stuff.
First off, the methodologies and definition of location targeted are …

Today at the MMA Forum in New York, a panel of local broadcasters broke down the opportunities at the crossroads of television and mobile. So far, the way this has played out is mostly through positioning mobile as an extension of online and on-air content.
This can involve gathering imagery in breaking news situations to be …

While we were recovering from ILM East this week, Google decided to unveil +1, the search engines answer to social networking. Not all were impressed. It’s about time, though. We have been waiting for months. While some industry experts suggest the symbol is Google’s answer to Facebook’s Like or Twitter’s tweet, I’m still digesting the …

Today at DMS, an executive interview with VP of Channel Sales Lem Lloyd revealed Yahoo’s strategy to better serve local search and display ads across its network.
Lloyd heads up the famed Yahoo newspaper consortium, which arms local newspaper sales reps with online display advertising on Yahoo properties. It has its own sales channel to tackle …

By Steve Passwaiter and Rick Ducey
For broadcasters, it is an article of faith that “localism” is a point of differentiation that adds value to their operations. Localism tends to mean local news, sports, weather, traffic, local events, coverage of local government, and other promotional and volunteer involvement in the community. There’s a lot of chatter …

A few weeks back, in an Advisory, we released the following chart of the “Quarterly Revenue Index.” The Advisory was released the day after we got the final Q2 number filings from the different media groups. Our idea was to look holistically across a few ad segments, and make some comparisons about where we are …

I was recently able to catch up with Michelle Moore, director of search engine strategies at Metric Voodoo. We’re sitting on a panel together at SES San Jose next month and had some time to discuss the areas where mobile local marketing needs improvement, or requires different ways of thinking. These will also be key …

Leading SMB video production house TurnHere announced an affiliate program today, which will allow Web site publishers and local search sites to offer video to their advertisers. This essentially lowers the barriers to resell TurnHere’s customized video production.
Previously, working with TurnHere required a business development process that spun out certified resellers (of sorts) for its …

Don’t take The Kelsey Group’s word for the fact that more marketers are switching some of their advertising dollars into the Internet. Here’s what eMarketer wrote a week ago. “In the wake of the global economic downturn, marketers worldwide are shifting more of their budgets into cheaper, more-measurable categories.” The fact that eMarketer actually put …

Earlier this week I went to hear an economist offer his take on the current economy and how soon it would recover. Long story short, I believe the speaker, who had outstanding credentials, was overly optimistic. (I really believe he may have been on vacation on some secluded island for the past year.) In fact, his …

Here is a recap of posts from last week, in case you missed any. Click below to read each post in full.
Cool Item of the Day: Watch the Inauguration on Your iPhone
Live streaming video company Ustream announced a new iPhone application today that will let you tap into whatever videos it is streaming live on …

SMB video ad creation company SpotMixer announced a partnership today with Google to push its videos into Google’s content network, and TV Ads programs.
This essentially makes SpotMixer a designated AdWords reseller and gives its advertisers the ability to push out videos to Google’s content network (pay-per-click), or to cable television spots (CPM).
The value of the …