Yellow Pages Group Buys Trader Media
By: jgaynor
14 December 2005
Yellow Pages Group (YPG) is reportedly buying Canadian classifieds publisher Trader Media Corp. for C$436 million in cash and equity. This puts YPG on similar footing as Australia's Sensis, which owns classifieds publisher Trading Post.
Classifieds and Yellow Pages content are complementary and together form the bulk of the commercial content of a comprehensive local offering.
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