More Ink on Syndicated Usage Results
Found a couple of new items on the results from the Yellow Pages Market Reporter, the syndicated usage measurement product from KN/SRI. One is a press release from BellSouth touting its results from Birmingham, Alabama. And another is a news story from a Pittsburgh paper on the industry’s syndicated research effort that makes the point that usage is more fragmented than in the old days, when most towns were one-book towns.
