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Google-eBay Deal a Boon for Pay-Per-Call

By: Mike Boland 28 August 2006

There has been substantial coverage today on the ad deal formed between eBay and Google. There is a lot to this deal, notably the pay-per-call advertising implications brought by the integration of eBay-owned Skype and Google’s extensive online ad network (the Google Talk IM and voice client will be integrated as well). We will have more to say on this later in the week. For now, here is coverage from The New York Times, the AP and SEW.



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