Online Ad Growth in ’07
By: Mike Boland
27 December 2006
The 360 Blog breaks down some upward trends in online marketing and predicts their fate in the coming year. The takeaway: More online spending as others have predicted (see longer term forecast in The Kelsey Group’s Global Yellow Pages Forecast); more of a balanced ad spend across various platforms (mobile, online, print, etc.); and the continued emergence of new media (online video, RSS, etc.).
The latter was also predicted by Sebastien Provencher and has been echoed by many other industry watchers. Online video advertising could see growth in ‘07, but it should take much longer to reach its ultimate potential as a targeted ad medium, especially in local.
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