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Articles Archive for 24 May 2007

Ad Sales, Contextual Advertising, Google, Hyper-Local, Online/Interactive, Social, User-Generated Content, Yellow Pages, Internet »

[24 May 2007 | No Comment | ]

We’re all guilty of feature creep. A lot of the stuff isn’t especially useful. Now comes Palore. When it comes to directory listings, Palore believes hardly any of the info is useful. In fact, consumers want to know just one thing
It isn’t much different than what LongTail author Chris Anderson said at the YPA show …

Display Advertising, Online/Interactive, Paid Search, Video, online »

[24 May 2007 | No Comment | ]

Summary

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released their annual Ad Revenue Report yesterday. Though there were increases in many online ad categories compared with 2005, it’s interesting to note that nearly every one declined in percentage of overall online ad revenues. In fact, the only segments that increased as a percentage from 2005 …