Comments on: Adap.tv and Vehix: Cross-Pollinating Media http://blog.kelseygroup.com/index.php/2007/07/12/adaptv-gets-funding-vehix-follows-suit/ News & Views on Local Search and Media Mon, 13 Feb 2012 15:08:28 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Getting Social with Local Classifieds and Video : Impression Media http://blog.kelseygroup.com/index.php/2007/07/12/adaptv-gets-funding-vehix-follows-suit/comment-page-1/#comment-458743 Getting Social with Local Classifieds and Video : Impression Media Mon, 06 Jun 2011 14:37:20 +0000 http://blog.kelseygroup.com/index.php/2007/07/12/adaptv-gets-funding-vehix-follows-suit/#comment-458743 [...] user responsiveness to online video when compared with other forms of online media, shown in recent Kelsey Group data, and it could be a valuable [...] [...] user responsiveness to online video when compared with other forms of online media, shown in recent Kelsey Group data, and it could be a valuable [...]

]]> By: ram http://blog.kelseygroup.com/index.php/2007/07/12/adaptv-gets-funding-vehix-follows-suit/comment-page-1/#comment-98222 ram Thu, 13 Dec 2007 18:59:40 +0000 http://blog.kelseygroup.com/index.php/2007/07/12/adaptv-gets-funding-vehix-follows-suit/#comment-98222 you are bang on. video ads according to me have enormous , immediate potential.In the present era of mass audience for mass media being broken into atoms of audience , the need for precisely targeting cannot be more emphasized.I have been intrigued how the traditional media companies will react . their model- mass reach=efficiency+cost advantage . the minute they break into modules of demographic/psychographic peofiling - the small creative firms/publishers will just come out of woodworks ( i know as a local oklahoma bug better than the California guy syndrome)and in that unique rarified space we will discover hitherto undiscovered media heroes. you are bang on. video ads according to me have enormous , immediate potential.In the present era of mass audience for
mass media being broken into atoms of audience , the need for precisely targeting cannot be more emphasized.I have been
intrigued how the traditional media companies will react . their model- mass reach=efficiency+cost advantage . the minute they break into
modules of demographic/psychographic peofiling – the small creative firms/publishers will just come out of woodworks
( i know as a local oklahoma bug better than the California guy syndrome)and in that unique rarified space we will
discover hitherto undiscovered media heroes.

]]>