Articles Archive for July 2007
Online/Interactive, Shopping, offline, Shopping, online »
Fast moving product information Web site Krillion, recently written about here, today announced that it will add high-definition flat screen televisions to its millions of home appliance product listings. Its total product listings will now exceed half a billion.
It will provide product information for the 10 top retailers, covering 80 percent of the television market. …
Google, International Markets, Online/Interactive, Yellow Pages, Yellow Pages, European, Yellow Pages, Internet, Yellow Pages, Print »
I just finished listening to the replay of Eniro’s second-quarter earnings call. A lot was covered on the call, and I will write up a detailed brief for TKR clients early next week. Eniro recorded total group revenues of SEK2.93 billion in the first half, a 4 percent drop. However, organically, revenues grew by 1 percent. …
Online/Interactive »
In case you missed any posts this week, here are a few highlights. Click below to read each post in full.
How to Kill the Competition
It’s tough to be in sales when the industry you are in is struggling, and print business and financial publications fall under that category. Since advertising sales are down at most …
Ad Sales, Display Advertising, General Marketing, Online/Interactive, Traditional Media, Yellow Pages, Print »
The New York Times (subscription req’d) ran a story that will, at the very least, hurt the morale of a competitor and more likely put it out of business. In Monday’s paper, Brad Stone wrote that falling advertising is “threatening the survival of Business 2.0” magazine. The article says Business 2.0’s paid circulation of 623,000 was …
Google, Newspapers, Online/Interactive, Yahoo! »
Summary
As expected, Google has expanded its newspaper ad pilot program and has made it easier and more visible to AdWords advertisers. The program has shown success, as we noted back in December, and represents one of the many flanks in Google’s march toward covering all media and all formats. The latter charge was emboldened by its …
City Guides, Google, Hyper-Local, Newspapers, Online/Interactive, Verticals, Yellow Pages, Internet »
Local.com will get wide distribution among small newspapers via its $2 million acquisition of PremierGuide, which provides local search services to 350 sites, including the twin powers of CNHI and Gatehouse. It also gets into The Washington Post and a bunch of geodomain sites, TV stations and radio stations. The sites will be added to …
AT&T, Online/Interactive, Yellow Pages, Yellow Pages, Internet »
Earlier this week Yellowpages.com officially launched a new and improved site (which had been in beta for some time), expanding further on a look launched late last year. The new version aims to enhance the overall visual appeal and, more important, improve the user experience. You can take a look at the new site and …
Online/Interactive, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Internet, Yellow Pages, Print »
A day many thought would never arrive has come. Valley Yellow Pages, led by noted online skeptic Sieg Fischer, has launched an online Yellow Pages directory, dubbed myyp.com. The company used technology vendor Information Pages to build the online directory, which went live in June. Valley went with a look and feel solution, which is …
Mobile, Online/Interactive, Social »
ShopLocal CMO Bob Armour spoke at TKG’s Drilling Down on Local conference in March during an online video panel to present some of the interesting things the company is doing to promote itself and the products you can find locally on ShopLocal.
One of these methods is a series of viral videos known as the Digital …
Ad Sales, National, Advertising Networks, IPTV, Online/Interactive, Verticals »
Summary
Ad network Specific Media focuses on premium inventory across major Web sites for national brand advertising. But it also has some interesting methods for tracking the influence of branding on search behavior and some interesting implications for local advertising. This will gain relevance and effectiveness with the acutely targeted IP-based advertising that upcoming IPTV packages …
Hyper-Local, Online/Interactive, User-Generated Content »
Pegasus News announced today that the company will be acquired by Fisher Communications. The deal will bring Pegasus’ online local and hyper-local content capabilities to Fisher’s communities and existing properties – consisting of 19 television and radio stations throughout the Pacific Northwest.
The cities where Fisher hangs its hat are well suited to the local content aggregation …
AT&T, Directory Assistance, Online/Interactive, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print »
Yesterday, Idearc Media and Jingle Networks announced a partnership that counters AT&T’s foray into the free DA business with its 1-800-YellowPages product. According to yesterday’s announcement, Idearc’s performance-based advertisers will receive additional exposure to buyers via Jingle’s 1-800-FREE411 service.
It is a logical move for both parties, since the emergence of AT&T in the free DA …
Online/Interactive, Yellow Pages, Yellow Pages, Independent, Yellow Pages, Internet »
White Directory Publishers was an early online innovator among U.S. independent directory publishers. In recent years the company has been relatively quiet on the digital front as it focused more on expanding its print footprint. Given the progression in the marketplace, not just among search engines and major IYPs like Superpages and Yellowpages.com, but also …
City Guides, Online/Interactive, Shopping, offline, Shopping, online, Social, User-Generated Content »
Jitter Fingers, a social network for teen and “tween” girls looking for a secure and focused environment (i.e., away from the predators who lurk in MySpace), has launched a local beta version in Los Angeles. It expects to eventually launch up to 300 localized versions.
Founder Allen Esrock, a longtime tech headhunter – and the father …
Ad Sales, Blogging, City Guides, Hyper-Local, Online/Interactive, Social, User-Generated Content »
Backfence cofounder Mark Potts has done a “final word” on Backfence. The post is a good catch-all, but contains no revelations. Don’t look for much second-guessing of the company’s strategy, either – although he clearly wishes he could have ridden the social networking boom that emerged after Backfence’s launch two years ago. He also thinks …
Online/Interactive »
In case you missed any posts last week, here is the TKG blog highlight reel. Click below to read each post in full.
Summer Bookshelf: ‘The Ghost Map’
If you are looking for a great read, pick up “The Ghost Map” from Outside.in cofounder Steven Johnson. The book, published in November, poignantly tells the story of how …
Hyper-Local, Mapping, Online/Interactive »
If you are looking for a great read, pick up “The Ghost Map” from Outside.in cofounder Steven Johnson. The book, published in November, poignantly tells the story of how an amateur scientist and a clergyman use their knowledge of a local neighborhood in London to track down the root causes of a major cholera breakout in …
Hyper-Local, Online/Interactive, Paid Search, Shopping, offline, Social, Verticals »
Krillion, the retail search engine optimizer whose motto is “find national brands, locally,” is now getting 65,000 unique visitors per month and more than 200,000 page views to its appliances, the first of many planned verticals. A second vertical, still unannounced, is currently being readied for release.
The 12-person company, funded by Hummer Winblad, is unique …
Online/Interactive, Video, online »
Video ad insertion technology provider Adap.tv today received $10 million in series A funding from Redpoint Ventures and others. We’ve written about the company a few times in the past and are bullish on its dynamically placed inline video ads as a way to monetize online video content.
As with many emerging technologies and content delivery …
Advertising Networks, City Guides, Hyper-Local, Mobile, Newspapers, Online/Interactive, User-Generated Content, Verticals »
Tribune Interactive has added Los Angeles to its list of Metromix city guides, which also include Chicago, Orlando and Baltimore. Next week, it will add New York City as well. Eventually, Tribune aims to have the Metromix brand in all its newspaper and TV markets.
The availability of Metromix in several top markets makes it suitable …
