http://blog.kelseygroup.com/index.php/2007/10/15/yellowpagescom-re-ups-with-marchex/ News & Views on Local Search and Media Mon, 13 Feb 2012 15:08:28 -0500 http://wordpress.org/?v=2.8.6 hourly 1 http://blog.kelseygroup.com/index.php/2007/10/15/yellowpagescom-re-ups-with-marchex/comment-page-1/#comment-48694 Ken Tue, 16 Oct 2007 19:53:07 +0000 http://blog.kelseygroup.com/index.php/2007/10/15/yellowpagescom-re-ups-with-marchex/#comment-48694 My question is: How are these companies going to make any money??? There is not enough proven value for advertisers to spend anywhere near what they used to in print. Not to mention the increased overhead of paying for traffic(which most IYP's do) and having multiple hands in the cookie jar through these partnerships makes it difficult to adequately compensate the sales force. My question is: How are these companies going to make any money??? There is not enough proven value for advertisers to
spend anywhere near what they used to in print. Not to mention the increased overhead of paying for traffic(which most IYP’s
do) and having multiple hands in the cookie jar through these partnerships makes it difficult to adequately compensate the
sales force.

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