http://blog.kelseygroup.com/index.php/2007/11/20/should-publishers-embrace-opt-out/ News & Views on Local Search and Media Sat, 17 May 2008 04:47:31 +0000 http://wordpress.org/?v=2.0.6 http://blog.kelseygroup.com/index.php/2007/11/20/should-publishers-embrace-opt-out/#comment-179176 Wed, 16 Apr 2008 20:21:21 +0000 http://blog.kelseygroup.com/index.php/2007/11/20/should-publishers-embrace-opt-out/#comment-179176 Consumers can now “opt out” of receiving telephone books at www.YellowPagesGoesGreen.org. This organization will contact the publishers and inform them to stop delivering books. This is a free service for consumers. www.YellowPagesGoesGreen.org is working with state and local governments on ordinances concerning the delivery of unsolicited telephone books. www.YellowPagesGoesGreen.org is not against the telephone books but against the delivery of 4 to 5 pounds of paper on people’s door step 5 to 6 times per year and being told it is our responsibility to recycle something we did not ask for. If we need a book we will call. Otherwise I “opt out” from receiving it Consumers can now “opt out” of receiving telephone books at www.YellowPagesGoesGreen.org. This organization will contact the publishers and inform them to stop delivering books. This is a free service for consumers. www.YellowPagesGoesGreen.org is working with state and local governments on ordinances concerning the delivery of unsolicited telephone books. www.YellowPagesGoesGreen.org is not against the telephone books but against the delivery of 4 to 5 pounds of paper on people’s door step 5 to 6 times per year and being told it is our responsibility to recycle something we did not ask for. If we need a book we will call. Otherwise I “opt out” from receiving it

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