AT&T and Call Genie have extended their relationship to provide 1-800-YellowPages free DA users business category search capabilities. According to the press release, “This feature will give users of AT&T directory assistance the opportunity to search by type of business in addition to searching by business name in the nine Southeastern (former Bellsouth territory) states.”  

Talking with Call Genie, the functionality it is providing AT&T includes voice-based search with business category, location and keyword refinement with multi-modal output of information including SMS text, maps, and coupons delivered to mobile handsets.    

Call Genie had been working with AT&T to support a trial product launch in the Atlanta market called EasyBusinessFinder that was seen as successful and is now being formalized in the latest agreement. While the current plan calls for the service to be carried in the nine Southeastern states, AT&T’s recent announcement to extend its 1-800-YellowPages coast to coast might signal a wider distribution of the business category search functionality.