Articles Archive for 26 February 2008
Online/Interactive, Yahoo! »
Yahoo! announced that it will make a considerable change to its result pages, and the content it will allow Web sites to provide in organic listings.
According to the Yahoo! Search Blog:
Site owners will be able to provide all types of additional information about their site directly to Yahoo! Search. So instead of a simple title, …
Ad Sales, Ad Sales, National, Classifieds, Conferences, Google, Newspapers, Online/Interactive, Yahoo! »
The 19-company Yahoo! newspaper consortium is set to launch beta tests with two newspapers of Content Match, an AdSense-like product. The beta tests are expected to be followed by a launch throughout the entire consortium in September, according to Lee Enterprises VP of Interactive Media Greg Schermer. Schermer, a frequent spokesperson for the consortium, made …
Online/Interactive, Yellow Pages, Internet, Yellow Pages, Print »
The Yellow Pages Association released new usage data showing that U.S. print directory usage was stable in 2007 at 13.4 billion print lookups, while online directory references climbed 15 percent, from 3.3 billion searches in 2006 to 3.8 billion in 2007. Combined, U.S. Yellow Pages usage was therefore 17.2 billion searches in 2007, a 3 percent …
International Markets, Online/Interactive, Yellow Pages, Internet, Yellow Pages, Print »
Sensis, Australia’s largest directory publisher, recently released first-half results from its 2007-2008 financial year (ending June 30), which show solid growth of its print products. White Pages in particular grew 9.9 percent in the first half, an improvement over its 8.1 percent growth a year earlier. Print Yellow Pages also showed a real turnaround, growing 0.2 …
Ad Sales, City Guides, Conferences, General Marketing, Hyper-Local, Newspapers, Online/Interactive, Radio, Shopping, online, Video, online »
When a local team headed by ad agency and PR veteran Brian Tierney bought The Philadelphia Inquirer and related holdings 18 months ago, it was seen as a possible model for how “new thinking” could transform the newspaper industry.
Since then, Tierney and his team have had a tumultuous time, with major union problems, declining circulation and …
Ad Sales, Classifieds, Conferences, Mobile, News, online, Newspapers, Online/Interactive, Traditional Media »
MediaNews Group CEO Dean Singleton is well known within the newspaper industry as one of the least sentimental businessmen among all the publishers. He’s taken a hard line against journalistic “excess,” resulting in products that have been highly profitable but not critically acclaimed. At the same time, in search of new revenue streams, he’s been …
City Guides, Online/Interactive, Partnerships »
A couple of weeks ago, Citysearch formed a distribution deal with AOL that pushed its content and ads throughout the AOL Local Network. As we wrote here, this had a close resemblance to the December deal the company formed with Local.com.
The formula is: Citysearch gets extra distribution for its content and ads (a better …
