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Articles Archive for 28 February 2008

Ad Sales, National, Advertising Networks, Google, Newspapers, Online/Interactive »

[28 Feb 2008 | No Comment | ]

Google’s Print Ads program, which sells contextual display space in print newspapers, is now working with 750 newspapers, according to Stephanie Davis, Print Ads head of publisher development. Davis was speaking on a panel at this week’s NAA Marketing conference in Orlando.
Other than Davis’ appearance, Google had a low-key presence at the conference, with …

Online/Interactive, Video, online »

[28 Feb 2008 | No Comment | ]

Earlier this week, I had the chance to meet with local video production house TurnHere and take a peek under the hood. The company is working on an advertiser facing production management platform that will help it scale up to increased business levels, which is already happening through Yellow Pages reselling efforts.
One of the benefits …

Online/Interactive, RH Donnelley, Yellow Pages, Yellow Pages, Print »

[28 Feb 2008 | 6 Comments | ]

I’ve taken a quick look at the R.H. Donnelley earnings release before the company’s much-anticipated earnings call this morning. Here are a few quick highlights:

The company posted ad sales of US$2,743 million, an increase of 0.4 percent. Net revenues were US$2,680 million, down from US$2,688 million in 2006.
The company is giving a gloomier outlook for …