Google once again took the top spot for consumer satisfaction among portals and search engines in the University of Michigan’s quarterly study. Its score of 86 (out of 100) represents a 10 percent jump over 2007.

This came during a period in which Google’s actual products didn’t undergo major changes and could therefore represent the natural momentum of a growing halo effect. Yahoo slipped 3 percent year over year with a score of 77, while MSN had flat growth with a score of 75.

Here are the rest of the scores with the comparative previous score (second-quarter 2008) in parentheses:

Google:                86 (78)
Yahoo:                 77 (79)
MSNBC.com:        76 (74)
ABCNews.com:     75 (74)
MSN:                   75 (75)
NYTimes.com:      75 (73)
Ask:                    74 (75)
CNN.com:            73 (73)
USAToday.com:    73 (72)
AOL:                   69 (67)

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