Articles Archive for 21 November 2008
Advertising Networks, Online/Interactive »
Much of the discussion on this morning’s ILM:08 panel titled “Localizing the Ad Nets: Display Channels” revolved around discussion of what was to become of the display ad network environment in 2009. Panelists Shawn Riegsecker (CEO of Centro) and Russ Fradin (CEO of Adify) had differing views on this area. Fradin expects the display market to …
Online/Interactive »
In 1996, one of our keynote speakers at a Kelsey conference was Greg Riker, who was vice president of technology at Microsoft and responsible for “wearable technologies.” A lot of what he did sounded like science fiction, but what he was testing has now become part of our daily lives.
In that vein, every year …
Advertising Networks, Brand Marketing, Contextual Advertising, Devices, Directory Assistance, General Marketing, Online/Interactive »
The phone is quickly advancing as a means of pushing out ad-sponsored content that mimics some of the popular mobile advertising features.
Greg Webster of VoodooVox, at ILM:08, debuted some of the new features of the company’s In-Call Media group, demonstrating additional marketing opportunities via on-hold messages, “pre-call” messages when using calling cards, and distribution over …
Online/Interactive, User-Generated Content, Yellow Pages, Internet »
This isn’t a brand-new item but is something I just noticed: Yellowbook.com now offers the ability for users to rate businesses and read the reviews of others.
The reason this is notable is that the IYP for a while was a holdout in not doing this, with the assertion that there wasn’t enough demand among its …
