A new online source for local search news and viewpoints launched today. Known as Local Search News, it was started by local SEO guru Steve Espinosa.

Espinosa will supply most of the content on a daily basis and tap outside perspectives for guest columns. We supplied one for the site’s launch, as did CitySquares CEO Ben Saren — a nice piece on local search intent.

The site joins a crowded field of SEO blogs but will try to stick to a local search angle. It looks to have the makings to strike a nice balance of tactical and market-level analysis.

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