Cincinnati Bell just received approval from the Public Utility Commission of Ohio to forgo delivery of print residential White Pages directories except to those who request a copy. This fits into a trend that has been brewing for some time, and was one of the predictions we made in December in the Advisory, “The Kelsey Report Analyst Picks and Predictions for 2009.” 

In that Advisory, we wrote, “Increasingly residential White Pages are seen as an obsolete product that eats up costs and wastes paper. Yet in some cases, regulators cling to the notion that they are a public service obligation. We are already seeing efforts around the world to cut back or eliminate residential White Pages, and we expect they will accelerate in 2009.” 

We expect to see more of this, and soon.

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