SMBLive CEO (and blogger) Matt Howard has come up with a new metaphor for local search that I have to say I haven’t heard yet. I won’t steal his thunder, but I’ll point you to his analogy, which mostly focuses on the content and advertiser aggregation challenges at the fragmented SMB level.

On the similar theme of corralling the universe of SMBs and aggregating comprehensive local business listings, check out the conversation (video) I had with Localeze’s Gib Olander at SES Chicago. These are ongoing issues in local search and will be part of the overall discussion (on and off the stage) at our next conference: Marketplaces 2009.

No Comment