Yesterday, Chris Cummings,Yellow Pages Association chair and Marquette Group CEO,   accepted our invitation to deliver a featured presentation at Directional Media Strategies ‘09. He will speak on the event’s opening day, Sept. 22.

Cummings joins a powerful list of directory company CEOs who will address DMS, which for the first time is being co-presented by the YPA. Joining Cummings as featured speakers are Frank Jules, president and CEO, AT&T Advertising Solutions; Donat Retif, CEO of Truvo; and Dave Swanson, chairman and CEO of R.H. Donnelley.

Cummings is a longstanding industry leader from the national side of the business. He is the first CMR ever to serve as the association’s chair. He can offer a view of the industry today from the point of view of national advertisers. He can also talk about what the industry needs to do collectively to succeed.