In a takeoff of “Sex in the City,” AT&T has taken out the back page of The New Yorker with an iPhone ad titled “Apps in the city.” The ad, part of a series of iPhone ads using different themes and highlighting apps under those themes, features Urban Daddy, OpenTable, Wine Ph.D, Fandango and Rocket Taxi.

It is nice for AT&T and Apple to support the local apps with the ads. But otherwise, keeping tabs on local apps can be tough work. As my mobile-centric colleague Mike Boland notes, “there is no ‘local’ category in the app store, and local apps are spread throughout  ‘lifestyle’ and ‘utilities’ with no rhyme or reason. App developers self-select their category so they end up all over the map.”

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