Comments on: Mobile Predictions (and Shameless Self Promotion) http://blog.kelseygroup.com/index.php/2010/01/06/mobile-predictions-and-shameless-self-promotion/ News & Views on Local Search and Media Mon, 13 Feb 2012 15:08:28 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: ScottD http://blog.kelseygroup.com/index.php/2010/01/06/mobile-predictions-and-shameless-self-promotion/comment-page-1/#comment-403564 ScottD Thu, 07 Jan 2010 15:52:16 +0000 http://blog.kelseygroup.com/?p=4706#comment-403564 You were right that Apple's inevitable entry into mobile ads would happen. In-App advertising was one of the few monetization methods where Apple was unable to get a piece of the action, and it enables a powerful publisher model (free Apps that are ad supported). Now publishers have four options with Apps - free, free w/ads, free w/upgraded content, and paid Apps. The real game going on here is that Google and Apple both know that App-driven search is the most likely next business model to erode Google's Web-based search dominance. Smart mobile devices will dwarf PC's over the next 6-10 years (just think that Apple will ship 100m+ iPhone/iPod touches in the first three years, probably hitting that benchmark by summer, 2010). This is the game of the century. The Apple tablet is rumored to be announced on 1/27, and will be available by March. I doubt the Quattro acquistion excites existing magazine/newspaper publishers - remnant inventory does not boost their businesses much, and the ad content (hello, Viagra!) is distracting. You were right that Apple’s inevitable entry into mobile ads would happen. In-App advertising was one of the few monetization methods where Apple was unable to get a piece of the action, and it enables a powerful publisher model (free Apps that are ad supported). Now publishers have four options with Apps – free, free w/ads, free w/upgraded content, and paid Apps.

The real game going on here is that Google and Apple both know that App-driven search is the most likely next business model to erode Google’s Web-based search dominance. Smart mobile devices will dwarf PC’s over the next 6-10 years (just think that Apple will ship 100m+ iPhone/iPod touches in the first three years, probably hitting that benchmark by summer, 2010). This is the game of the century.

The Apple tablet is rumored to be announced on 1/27, and will be available by March. I doubt the Quattro acquistion excites existing magazine/newspaper publishers – remnant inventory does not boost their businesses much, and the ad content (hello, Viagra!) is distracting.

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