Home » Mobile, Online/Interactive

OpenTable Goes Mobile, Part II: 2 Million Served

By: Mike Boland 10 February 2010

A little over two months ago, OpenTable Senior Director of Consumer Marketing Scott Jampol told us that the company has served 1 million diners through its mobile products (apps and mobile Web). Now the company has announced the total has already reached 2 million.

Quantifying this further, it represents $100 million the company has driven into the doors of restaurant partners. For those unfamiliar, its model involves planting itself at the restaurant level with pay-per-action-based software that lets about 12,000 restaurant owners control the “inventory” they make available.

OpenTable’s main touch point is its Web site and online distribution partners, but mobile has been a natural extension to reach diners who are “out and about.” It will also represent a large share of the company’s product development and growth going forward, says Jampol.

In addition to this growth, the company reported strong Q4 earnings yesterday:

  • Revenues were $19.2 million, a 32 percent increase year-over-year increase
  • Total 2009 revenues were $68.6 million, a 23 percent year-over-year increase
  • North American restaurant partners grew 17 percent for the year, now totaling 10,850
  • International restaurant partners grew 44 percent to total 1,501
  • Total North American diners totaled 11.8 million for the quarter, a 39 percent year-over-year increase.

OpenTable has been one of the success stories of online local verticals of the past few years … indeed one of the only tech IPOs of 2009. It looks to be well positioned for continued growth.

Come find out more at BIA/Kelsey’s Marketplaces Conference, March 22-24, where Jampol will speak.



No Comment

Leave your response!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.