The pace of innovation in mobile is swift. We have new supposed iPhone Killers every week, and mobile app stores are bursting with new and upgraded apps. In the mobile local world, aside from the flood of social LBS apps happening around SXSW this week, YPG Canada has come out with an iPhone app upgrade.

Six months after its last upgrade, this includes a more intuitive and “shiny” look and feel. Lots of functional upgrades too, including more intuitive category selection, map results and more content. YPG’s Darby Sieben asserts that the app’s main goal was to accomplish these upgrades while maintaining simplicity, usability and just plain accurate content.

More details, screen shots and comments from Sieben on his personal blog.

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