Yellowbook Launches Partnership With Adaffix
Today, Yellowbook is rolling out a partnership with European mobile app developer Adaffix similar to deals Adaffix has been launching in recent months across Europe. The app presents a clear monetization opportunity by suggesting three alternative businesses when the callers first choice merchant doesn’t answer the phone.
Under the partnership, Yellowbook will be the data provider for the Adaffix app in the United States. The app is available on all smartphone platforms except for Apple because the iPhone currently doesn’t enable multitasking. The Adaffix app runs in the background, and provides three basic services: the auto suggest feature noted above; caller lookup, in which it accesses its partners’ data to match phone numbers from outside the user’s address book; and Facebook ID, basically displaying the Facebook photo of callers whose app is linked to their Facebook profile.
Tags: mobile, Yellow Pages
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