Yellowbook Signs On to New Local Ad Exchange
By: Charles Laughlin
9 July 2010
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Yellowbook had signed on to a new local ad exchange launched today by Chitika, an ad network established in 2003 that serves more than 2 billion monthly impressions across 80,000 Web sites. The core idea is to apply the ad exchange model to the local and mobile space.
For Yellowbook, the exchange offers a way to better monetize its own local traffic while offering its existing advertisers broader reach. Yellowbook has half a million advertisers and generates more than 100 million searches per month, according to Mike Wilson, GM and vice president of digital media at Yellowbook.
Tags: ad networks, Chitika, local search, mobile, Yellow Pages
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