Ad Sales, Forecasts, Hyper-Local, Online/Interactive, Radio, Television, Local »
In the past 12 months, local radio and television stations have made significant strides to bolster their online activities, and it is generating noticeable revenues.
As will be detailed in BIA/Kelsey’s upcoming Investing In Television® and Investing In Radio® publications, in 2011 local television stations saw a 19.0 percent increase in their online revenues to …
Advertising Networks, Display Advertising, Online/Interactive »
In the afternoon session at the BIA/Kelsey DMS conference on Wednesday afternoon, two players in the local search industry talked about the growing local display market and the use of display by SMBs. Moderated by Matt Booth of BIA/Kelsey, Tyler Bosmeny from PaperG and Warren Kay from iPromote spoke about the increasing use of display …
Forecasts, Radio, Video »
People tend to want to hear the good news first, but let’s start with the opposite.
As we near the halfway point of the year, reports from the local radio industry reveal that growth has slowed more than expected. BIA/Kelsey now expects over-the-air local radio revenues to grow only 3.4 percent, down from 5.4 percent growth …
Television, Local, Traditional Media, Video »
The session Spectrum: The Air We Breathe at the NAB Convention last week examined the issue of the proposed incentive auction for some of the spectrum now used by local TV stations. The question-and-answer format between the audience and my fellow panelists — Bill Lake (FCC), Alan Frank (Post-Newsweek), John Hane (Pillsbury Winthrop) and Jane …
Online/Interactive, Radio, Video »
After examining the totals for 2010 radio station sales, one could become depressed. Like 2009, the total amount spent on acquisitions hovered around $400 million, even with 2010 considered to be a year of some economic recovery. However, the final tally shows there was no real increase in the value of radio station sales even …
Video »
According to the most recent estimates, WTOP (FM), the all news station in Washington, D.C., was the highest billing station in 2010. BIA/Kelsey estimates the station billed more than $57 million, providing news and information to its local market in a year with significant political and economic news to report. KIIS (FM), a CHR station …
Financial Results, Radio, Video »
Thus far, 2011 is revealing some notable announced transactions that could be signs of renewed interest in buying radio and television stations. The BIA/Kelsey monthly transactions report, which details the number of stations sold and their value, shows a marked increase in the month of January. Is it a sign that the station trading marketplace …
Financial Results, Online/Interactive, Video »
The economy is showing signs of strength outside of the weak employment gains. Consumers are spending and advertisers are taking notice. To attract these new purchases, advertisers are spending more in many different local media. And given that the outlook looks a promising, the values of the public media companies are showing strong growth.
Since the …
Ad Sales, Ad Sales, National, Online/Interactive »
Yes, we have heard that officially the recession ended in the summer of 2009. Yes, the stock market has been showing renewed strength over the past few weeks. Yes, even housing starts and sales are showing some recovery.
But even with that good news, why do we still believe that the advertising marketplace will only see …
Television, Local, Video »
Today we announced our revised forecast for the television industry. Previously we had been somewhat more conservative in our estimates because it was difficult to read which way the economic winds were blowing. And while the first half of this year showed that the winds were moving in the industry’s favor, we also feel that …
Online/Interactive »
Economists are always searching for market revealed information from businesses. Whether it is quarterly data on sales, revenues and profits or decisions made by businesses in their day-to-day operations, this information provides insight into the “economics” of the business and its industry.
Today’s announcement that AT&T is changing the pricing structure for Internet data plans, just …
