The ‘Old Gray Lady’ Turns To VR

The ‘Old Gray Lady’ Turns to VR

When discussing early adopters to any new medium, newspapers aren't usually on the list. But the New York Times has bucked the trend lately with a VR-focused newsroom and corporate mission. "We've got just about every desk in the newsroom -- sports,…

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Yes, Millennials Make Phone Calls

Yes, Millennials Make Phone Calls

As discussed at December's BIA/Kelsey NEXT, millennials are what's really next.  Suddenly, they* fully occupy the coveted and buying-empowered 18-34 demographic. This makes their behavior and proclivities a core design principle for marketers everywhere. But with this generation's rise has come…

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Brand-To-Local: It’s All About Co-op (video)

Brand-To-Local: It’s All About Co-op (video)

The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. But making this perennial challenge more complex is the need to establish or track down brand advertising…

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Cracking The Brand-to-Local Code (video)

Cracking the Brand-to-Local Code (video)

The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the takeaways from a morning panel at the recent BIA/Kelsey BRANDS. To crack this code -- borrowing from the session's title -- some brands opt for…

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Tweet Us Your ‘Best Practices For Local’

Tweet Us Your ‘Best Practices for Local’

What are best practices in today's Local Commerce Universe? What are lessons in helping local businesses acquire and retain customers, especially in today's evolving multi-screen world? We want to hear from you. During next month's BIA/Kelsey ENGAGE, we'll spotlight these…

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