“Yes!” say University of Virginia’s Darden Business School professors Rajkumar Venkatesan and Paul Farris. The 99 percenters who fail to redeem coupons they receive in fact do matter. Their new  research to this point is summarized in this month’s Harvard Business Review.
In 2010, U.S. consumers redeemed 3.3 billion coupons for $3.7 billion worth of savings, …

Speaker: Will Scott, Owner, Search Influence
Moderator: Michael Boland, Senior Analyst and Program Director
There is a lot of talk about social media being critical to the future of small-business marketing. But how do those currently working with small-business advertisers take advantage of the social revolution?
BIA/Kelsey’s Mike Boland shared some data to set the context in this …

Local Search Association — “Search Starts Here”
Headline Address: Christian Dwyer, Senior VP and GM, MapQuest
Moderator: Matt Booth, Chief Strategy Officer, ILM Program Director, BIA/Kelsey
AOL’s MapQuest has undergone many transformations over the years, changing owners, business models and leadership teams as it adjusts to new threats and opportunities. It has consistently survived and thrived through …

BIA/Kelsey’s chief strategy officer and ILM program director, Matt Booth, led a discussion with David Hornik, principal, August Capital, at ILM East.
Hornik has had an eclectic career ranging from computer music to intellectual property attorney, entrepreneur, and now venture capitalist and lecturer at Stanford’s business school.
From his vantage point and varied background, Hornik tries to …

Hundreds of millions of dollars have now been invested in interactive local media services. Venture capitalists are hot on the trail of new opportunities. At ILM East, BIA/Kelsey CEO Tom Buono and Scott Maxwell, Founder and Senior Managing Director OpenView Venture Partners [@scottnews] discussed the key opportunities and trends they see not only in interactive local …

As U.S. television broadcasters consider the future of their spectrum assets with pending auctions and the potential transfer to mobile telephony and Internet services, the embers of innovation in the local television industry are far from dead.
Television station group owner Granite Broadcasting Corp. has teamed with Motive, PLC, a U.K. firm, to launch a start-up …

Jason Angelides, OneTwoSee’s COO and cofounder, told us this second-screen start-up positions itself as a B2B play designed to augment and enhance the first-screen experience by adding social, data and interactivity. Angelides and CEO Chris Reynolds left Nokia/Navtaq last summer to found OneTwoSee and closed on the first $1 million in funding last December. This …

Gillian Heltai, comScore’s senior director, presented new search data showing that while local search is still growing, its trajectory is slowing down. She broke search into online and mobile.
Year over year, online search grew 9 percent online to 19.3 billion searches in Sepatember 2011. Of these searches, 2.8 billion are local. 10 percent of U.S. …

Infogroup’s president/CEO, Clare Hart, was the kick-off headliner at DMS ’11 and shared her vision of the SMB space as it relates to the rapid transformation in small businesses’ use of new tools and features in online commerce.
Hart argues that SMBs are leveraging technology to save time and do more, faster. Based on Infogroup research, …

SocialGuide CEO Sean Casey briefed us today on recent accomplishments and upcoming milestones for his company that focuses on social media activity around television programming running on 170 U.S. networks. The basic idea for users is that in addition to getting time and channel listings for programs, information about social activity around these shows will …

TVplus CEO and Founder Ajay Shah argues that in spite of connected TVs, cross-platform video and “TV Everywhere” types of viewing options for connecting to video, it will be the “second screen” that will drive the social revolution that links real-time viewing with an online social experience.
BIA/Kelsey drilled down on this viewpoint with TVplus Marketing …

“Social is the new black,” asserted Ben Silverman, CEO, Electus, to Billy Bush of “Access Hollywood” in a lunchtime interview at yesterday’s Social TV Summit at the Belair Country Club. The point is it goes with everything. Well, almost. Later discussion among panelists tended to gravitate toward sports and reality genres as most productive for …

Research recently reported in Scientific American shows that work by Gregory Berns of Emory University supports the conclusion that magnetic resonance imaging (MRI) scans of brain activity while listening to music produce data that can predict subsequent sales. In particular, Berns isolated a portion of the brain called the nucleus accumbens whose activity in 27 …

At this week’s Advertising Research Foundation annual Audience Measurement 6.0 conference, BIA/Kelsey presented a new research study on the cross-platform video User Experience (”UX”) it conducted for the Council for Research Excellence.
BIA/Kelsey reviewed well over 100 industry and academic cross-platform video studies and compiled this research into a browsable database hosted by the CRE.
The full …

No, this post is not about a server crash in the cloud nor about a tragic plane crash with Buddy Holly, The Big Bopper and Ritchie Valens aboard. This is about a fast-breaking social trend that’s crossing the workplace/personal barrier and is resulting in a significant social shift that media executives should notice. Social networking and …

Radio Ink’s “Radio Tech Summit” runs through today at Microsoft’s Executive Conference Center in Mountain View, California. Media UK’s James Cridland was the kick-off keynoter and asserted that “radio is not dead…but it must compete on content not platform.” Cridland, speaking of the U.K. radio industry’s decision to develop a country-wide single radio player for …

Brightroll, an online video network, released its third annual survey of agencies and their buying habits and attitudes. Brightroll reported that online video is included as a component in 27 percent of agency RFPs. Media buyers predict the largest overall spending increases in 2011 will be in online video, mobile video and social.
Where will the share …

BIA/Kelsey moderated a panel on “the Out-of-Home User Experience” (click on image for link to streaming video) at MediaPost’s Digital Out-of-Home Forum (DOOH) in New York. DOOH is the third-fastest growing ad medium after mobile and online video.
Paul Lindstrom, senior VP, Nielsen OnLocation, kicked off the panel with data showing video engagement is about 80 percent …

Brian Costello, GM and VP, Digital Media and The RedPlum Network, Valassis Communications; Jere Doyle, founder, president and CEO, Prospectiv; and James Green, chief marketing officer, Travidia took on the topic of “Deal Universe: The Big Picture for Coupons and Sales” at ILM East.
Some common themes were the need to create a context around local …

Lawrence Coburn, CEO and cofounder, DoubleDutch; Walt Doyle, president and CEO, Where; Ted Morgan, CEO and founder, Skyhook; and Annette Tonti, CEO, Mofuse took the stage for a CEO mobile panel to share their views of market trends and opportunities.
The steep trajectory in increasing numbers and types of connected devices continues to redefine the opportunities in this space. …