We’re looking forward to seeing everyone in Boston Mon-Wed. for our next conference gathering entitled “Leading in Local-The National Impact.”
The title of this event represents a bit of a change for us. BIA/Kelsey has always focused attention on the local SMB community. That business group continues to represent a significant revenue …

Nielsen reported yesterday that ad spending on national cable networks has caught up to where their broadcast network brethren now stand.
That’s a big acknowledgement that the investments in programming and promotion that have been made by the content providers have shown an excellent return. Cable has always suffered the “little brother” syndrome in …

Headlines in the media world have been full of analysis about Barry Diller’s eight-figure investment in Aereo. 
Aereo plans to offer MDU (multiple dwelling unit) residents in New York City the chance to view their local, over-the-air TV stations over the Internet and on their IP-connected TV sets, tablets and mobile devices.  Aereo follows along on …

The news came over the wires this weekend  that Bob Pittman has been named as the new CEO for radio and outdoor giant Clear Channel Communications. Pittman, who is the opening keynoter at ILM West Dec. 12 in San Francisco, steps up from Chairman, Entertainment and Media Platforms.  Pittman is the first CEO of Clear …

While this news has been out for a little while, we thought it was interesting that a company with powerful TV assets would initiate a deal with a company that provides high-quality, affordable video commercial content for local advertisers. After all, isn’t this what TV has been doing since the ’40s. What gives?
Anyone who’s ever …

A headline in a recent Broadcasting and Cable newsletter suggested that the cable upfront appears to be ready to surpass the broadcast market’s recent $9 billion plus take from advertisers. Estimates for the cable upfront seem to be focusing in at around $9.4 billion.
While this would be a first, should this really be a surprise? 
Broadcast’s …

By Steve Passwaiter and Rick Ducey
For broadcasters, it is an article of faith that “localism” is a point of differentiation that adds value to their operations. Localism tends to mean local news, sports, weather, traffic, local events, coverage of local government, and other promotional and volunteer involvement in the community. There’s a lot of chatter …

By Steve Passwaiter, VP, Business Development
We head into the New Year severely chastened by the historic revenue declines of the past year. For traditional media companies — not so much the new media companies that BIA/Kelsey also covers — they were several shades of awful.
Signs abound, however, of a modest recovery for traditional media. The …

How about that fourth screen? This growing media sector is projected to grow at an annual CAGR of 13.5 percent through 2013 with a total category take of $3.7 billion. But, trying to define what DOOH is and how to make it an effective part of any advertising campaign is still a work in progress. …

This session led by Charles Laughlin and Steve Marshall of BIA/Kelsey offered a glimpse into the mind-sets of both SMB advertisers and consumers as they learn to coexist in the digital world. One certainty: The game has forever changed.
These survey results are the latest from Wave 13 of BIA/Kelsey’s Local Commerce Monitor. Here’s …