Yellowbook had signed on to a new local ad exchange launched today by Chitika, an ad network established in 2003 that serves more than 2 billion monthly impressions across 80,000 Web sites. The core idea is to apply the ad exchange model to the local and mobile space.
For Yellowbook, the exchange offers a way to better …

Yellowbook had signed on to a new local ad exchange launched today by Chitika, an ad network established in 2003 that serves more than 2 billion monthly impressions across 80,000 Web sites. The core idea is to apply the ad exchange model to the local and mobile space.
For Yellowbook, the exchange offers a way to …

The Nordic directory and search company Eniro has signed a deal with Amdocs to use its digital advertising system to help power its expanding online advertising network.
According to Amdocs, the key elements of the deal are:

Eniro selected Amdocs products and services to deliver digital advertising products under a managed services model, and support the day-to-day …

SuperMedia has joined forces with Yext to offer a co-branded version of the new Yext Rep product to its small-business advertisers. The Yext reputation management dashboard enables small businesses to track their online reputation through a single, easy-to-follow interface. Read our own Mike Boland’s coverage of Yext’s reputation management announcement here.
According to SuperMedia’s Robyn Rose, …

IAC’s Citysearch will keep its www.citysearch.com Web site and brand, and IAC’s local units will still be managed by the Citysearch team, but the local organization has been renamed “CityGrid Media.” IAC’s local units include Citysearch, the CityGrid ad network, Insider Pages, Urbanspoon and the company’s investments in MerchantCircle and Orange Soda.
The name change …

Citsearch CEO Jay Herratti, speaking at BIA/Kelsey’s Marketplaces conference, debuted the company’s new thinking and approach to how best to address the local online market. Herratti explains, “It has been increasingly difficult to reach consumers and advertisers at scale. This is the toughest challenge because there is increased competition from a variety of local search …

Centro, the local and regional media service company, has branched off into Web-based support for ad management. The company today announced the launch of Transis, a new division dedicated to automating the “other 80 percent” of the display industry not served by cut rate ad exchanges and demand side platforms. Specifically, Transis has been developed …

Google VP of ad products Susan Wojcicki told IAB’s Leadership Meeting yesterday that “the display industry is one of the most innovative parts of the Web right now,” and “will be one of the largest ad markets, if not the largest. It has to be,” she added. “Everything is moving online.”
Video, social and mobile will …

The default strategy for many start-ups is to plan to be acquired by Google or Microsoft. But the M&A scene is much more complex than that. Jordan, Edmiston Group Co-President Tolman Geffs, speaking today at IAB’s Annual Leadership Meeting in Carlsbad, California, joked that Google is set to buy Oregon, Washington and Canada “just to …

The Interactive Advertising Bureau, celebrating its 15th anniversary, is holding its annual leadership meeting at La Costa in Carlsbad, California. The sold-out meeting, dubbed “Ecosystem 2.0,” has attracted 650 attendees, up 30 percent from last year: a further omen of recovery in the economy. Over the years, we have actively helped IAB develop its leadership …

The money is moving quickly into the third-party SMB reseller space. ReachLocal has applied for a $100 million IPO, which could go out this spring. In hopes of similar paydays, its rivals are raising hordes of cash. Yodle, for instance, has announced that it has added $10 million, boosting its total amount raised $38 million. …

What if consumers could personalize the ads and content they see when they open utility sites such as Google, or portal sites such as Yahoo? That’s the idea behind Optini, a new 12-person company based in Utah that has developed the concept of Optini Vu System “browser connectors.” These enable users to put Fandango listings …

Zvents, the events lister, is reporting 35 percent year over year growth with over eight million unique visitors, largely due to its powering events for 285 local media brands, including  major newspapers and the NBC owned-and-operated TV stations.
CEO Ethan Stock cites Quantcast data showing Zvents Media Network as the 250th most used net on the …

The Berry Co. announced today new alliances with Yodle and Web.com that will add to the portfolio of online product and services Berry will offer its small-business customers. The deals are part of a new branded offering called Berry Leads that the company will roll out market by market in 2010.
The deals fit into Berry’s …

Neil Budde of DailyMe and Mike Orren of Pegasus News helped the ILM:09 audience understand what it takes to offer a truly customized news offering that is engaging and relevant.
One of the key takeaways both Orren and Budde discussed was the idea that not everything can or should be customized on the news site. …

Promotional services that boost SMBs run the gamut from coupons to prizes. The most popular are free offers, discounts off total amounts, and prizes/free gifts, said Matchpoint CEO Peter Adams, who was speaking at Marketplaces 2009.
Adams noted that when companies are contacted by Matchpoint users, 25 percent respond with some kind of a promotional offer. …

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Yahoo has announced the addition of The Boston Globe and St. Petersburg Times to its Newspaper Consortium, which now has 37 media companies with 796 newspapers. The announcement was timed for The Newspaper Association of America’s  MediaXChange meeting this week in Las Vegas, where Yahoo holds a bi-annual summit.
The consortium was initially envisioned as a …

The Yahoo Newspaper Consortium is seeing new ad dollars coming in, primarily for its behavioral targeted campaigns, which account for 90 percent of its business, per Yahoo VP Lem Lloyd. Lloyd oversees the program for Exec VP Hilary Schneider. (Both were featured this weekend in a glowing report in The New York Times, complete with …

Oodle has been describing itself as a “social classifieds” platform for some time, extending its reach via deals with local powerhouses such as AOL, Comcast, Cox, Media General, Freedom and Wal-Mart. Now, it is set to make the hype more of a reality with dramatic enhancements that will power Facebook Marketplaces.
The launch strives to leverage …

Local.com has made its first substantive changes to the site in over a year. CEO Heath Clarke says the changes make it easier to find all the varied content on the local portal. It will also make it easier for the site to add more data to profiles and incorporate user-generated content, such as reviews, …