We note with interest the new partnership between New York Magazine and Foursquare, the location-based service now in 21 cities that lets friends see where you have “checked in” and lets you vie to be mayor (hail Outside.in’s Camilla Cho, our mayor at the recent BIA/Kelsey Marketplaces conference).
New York’s 7,000 followers on Foursquare will have …

Blog king Robert Scoble, during a presentation at Inman Real Estate Connect today in San Francisco, said we’ve entered “the third movement of information” during the Internet era. All are necessary to boost appearances on Google, he told the real estate oriented audience. In 1998 we saw the introduction of the blog, he noted. …

Local consumers are presumably in buying mode when they are researching where to have dinner, attend an event or go to the movies. How about when they are researching directions to get there?
In fact, mass transit directions in themselves represent a host of opportunities for local services and advertising (along with parking garage info). Companies …

Where (formerly uLocate) continues to redefine itself as a mobile local content and ad targeting play. Its latest move offers coupons and nearby specials to users who check in to places through its mobile app.
According to today’s release:
When using Where to help discover local places, consumers will now receive coupons from …

One of the hottest topics across the tech media and blogosphere (besides iPad and Facebook updates) continues to be social location based services. It was a big theme at Twitter’s seminal Chirp event, Foursquare’s escalating valuation, and continued speculation over Facebook as the location “category killer.”
The problem is that the revenue opportunities and assessment of …

Foursquare continues to boost efforts to get local merchants to promote specials to its users. Its last few moves are outlined in past posts (here and here). The latest is a new tool for business owners to claim their listings and have more control over them.
This includes updating business information and generating specials shown to …

Location-based services continue to roll out left and right. TechCrunch won’t stop saying this year’s South By Southwest conference will be all about location (except for this contrarian piece by Paul Carr). We mostly agree.
But with all the start-ups crowding the space and rapidly growing, albeit from a small base, Facebook looms as the category …

I had the opportunity to speak with Michael Pastko, CEO of Coupious a Boulder, Colorado-based mobile coupon platform. Coupious got its start when Pastko and his partner leveraged their experience at Purdue University to launch a Coupious iPhone application in Lafayette, Indiana. While the duo did very little marketing, word-of-mouth marketing helped push their mobile …

Three years ago, BIA/Kelsey created the Marketplaces research program and conference because we saw that local advertising was quickly “verticalizing.” Indeed, money and talent have poured in for the new breed of vertical products that would take their place among existing vertical success stories, such as AutoTrader, Cars.com, Realtor.com and ServiceMagic.
The Marketplaces 2010 conference reveals …

Neil Budde of DailyMe and Mike Orren of Pegasus News helped the ILM:09 audience understand what it takes to offer a truly customized news offering that is engaging and relevant.
One of the key takeaways both Orren and Budde discussed was the idea that not everything can or should be customized on the news site. …

We’ve written in the past about location targeting: how the capability in mobile devices is starting to show the way for what we can likewise do on the “wired web.”
The Wi-Fi positioning made popular in the iPhone (care of Skyhook Wireless) is entirely possible for online search as well, given that hardware requirements — Wi-Fi …

Google seems to have a growing interest in melding location with social media. This has played out in lots of ways including last week’s launch of its Latitude mobile social product. The latest move comes with today’s integration of a location signature integrated into Gmail.
Users who turn on this function will have an auto-signature note …

We’ve written a bit in the past about how location awareness in mobile devices like the iPhone is beginning to inspire online product development. This has been behind Mozilla’s Geode platform, which lets developers create location-based services based on the location awareness that will be baked into the Firefox Web browser.
The latest location aware application …

148apps.com reports that there have been more than 10,000 iPhone apps released to date. The site tracks application releases and also has some interesting breakdowns of where applications fall into different categories and price points.
About a quarter of total applications are free, for example, while about 35 percent cost $0.99 (seems to be the sweet …

Mashable is holding its second annual Open Web Awards and voting is open until Dec. 15. You can vote for one company in each of the 26 categories, such as social networking, photo sharing, search & social search, etc. (full list here).
But my biggest question is, where’s local? Among 26 categories, there is no local …

Lately, a portion of iPhone television ads have featured local search applications. The other day we pointed out the UrbanSpoon ad. Now there is an ad for Loopt, the social media app that lets you see where your friends are and what they’re doing (provided that they have the application).
As we’ve voiced our premise that …

We knew it was coming. Mozilla just announced a Firefox add-on that will let the browser know your location. It will be called Geode, and we have word that it will use the Wi-Fi positioning technology of Skyhook Wireless (same used in the iPhone, along with GPS).
This release essentially allows developers to experiment with location …

Yahoo Brickhouse division-head Tom Coates officially launched the Fire Eagle platform today to a packed room of San Francisco journalists, analysts and bloggers (and Yahoo cofounder David Filo).
The platform, in beta since March, is based on managing users’ location data to make online services smarter and more relevant to them. It basically does this by …

There is lots of talk this week about the next generation browser, now that Firefox 3 has launched. On Friday I got the chance to meet with Ryan Sarver, Skyhook Wireless director of consumer products, who has some notable efforts in progress to bring the company’s Wi-Fi positioning technology to the browser.
Currently Skyhook has the …

Om Malik reports that the hotly anticipated 3G iPhone, rumored to come out next month, will have GPS capability (by federal mandate). The provider is rumored to be Broadcom — a big win for the chip maker, which only recently entered the 3G chipset market.
Putting two and two together, this means we’re likely to see …