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July 1, 2009

Great Idea for IAC’s New Sidewalk.com? Enter Contest

Citysearch publishing head Kara Nortman reminded us today that Citysearch and IAC are set to do great things with the Sidewalk.com brand it acquired from Microsoft in 1999. In the best spirit of Web 2.0, the company has announced a contest to get ideas from the public. The winner will receive $10K, a piece of the new company, and the possibility of a full-time job.

The entrants will be judged by an all-star crew from IAC and other places. The winner will illustrate how the new Sidewalk will let people “live life on the go” on the Web and on mobile. The solution will also integrate well with Citysearch’s taxonomy, directory, content and other open APIs focused on local, and obviously leverage traffic from Citysearch’s publisher network.

Entries are due July 17, and winners will be announced in mid-September. Entrants should log onto www.sidewalk.com to enter. They can follow updates at twitter.com/sidewalkdotcom.


The Old Sidewalk

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Blog: Local Media Blog, Mobile Local Media, City Guides, Mobile
Posted by: Peter Krasilovsky at 11:29 am - Comments (1)




June 30, 2009

MerchantCircle Adds Local Coupons on Twitter

Coinciding with its high showing in the Quantcast analysis, MerchantCircle today announced that it has added a local city coupon feed for Twitter. Merchant coupons will now be fed to city-specific Twitter feeds (i.e., @MCircleNY) so local consumers can find local coupons and events in real time.

MerchantCircle reports that more than 50,000 coupons and events are built on its system every month by local merchants.

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Blog: Local Media Blog, Coupons, Mobile Local Media
Posted by: Peter Krasilovsky at 4:33 pm - Comments (0)




June 25, 2009

Verve Wireless: More Partners, More iPhone

Following our recent conversation with Verve Wireless’ Greg Hallinan, the company announced today that it has expanded its list of newspaper partners to include MediaNews Group, A.H. Belo Corp., Hearst Corp. and Cox Newspapers.

This will bring The Denver Post, the Dallas Morning News, The Palm Beach Post and Examiner.com into its roster. With this list, it’s becoming a powerhouse for building mobile Web sites and apps for local media companies. All totaled, it now mobilizes about 450 properties and covers the top 200 U.S. markets.

The other notable part of this release plays off Hallinan’s main point in our last discussion: utilizing the iPhone 3.0 upgrades to build better Web apps. In other words, the enhanced capabilities of the Safari Web browser now make it an attractive place to build mobile Web sites — having some functionality previously reserved for more resource-intensive native apps.

So as projected in the last conversation, Verve will now offer publishers an easy way to create a specialized version of their mobile site that takes advantage of these new Safari capabilities. These include location awareness, a shortcut for users to place a bookmark on their home screen, and the rich page layout and navigation fit for an iPhone screen.

This should be a compelling proposition for newspapers and should lower the barriers for them to create highly functional mobile sites. The press release, in fact, calls out the same newspaper we used in our last post, indicating the demand for mobile news content from iPhone users in certain geographies.

“The demand for this new module was stemming from news organizations like The Orange County Register,” reports the release, “who see in excess of 40% of their mobile web traffic coming from iPhones.”

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Blog: Local Media Blog, Mobile Local Media
Posted by: Mike Boland at 10:28 pm - Comments (0)




First Days With My Garmin Nuvi 760

After years of resisting the urge to buy a GPS — I generally know where I am going — GPS prices have come down so much that I broke down and paid $190 on Amazon for a Garmin Nuvi 760 that cost $399 last year.

I know it’s a short-term piece of equipment. Next year’s smartphone acquisition will probably replace it. But for now, the Nuvi 760’s big 4.3-inch screen, solid casing, fairly loud volume, turn-by-turn directions and Bluetooth capability for in-phone calling seemed like winning features. It seems like a huge improvement over the 3.5-inch screens (although they are REALLY cheap). And I pinch myself thinking I’ve got the same capabilities as the $2,000 built-in GPS in many new cars.

But those are all almost beside the point. Mostly, of course, I’m intrigued by Garmin’s local information features (points of interest, favorite, local maps, shopping, etc.). I like that you can designate “drive” or “walk” as well. I do a lot of walking in big cities.

So, technically speaking, how did the trip to Santa Barbara Wine Country go last week?  It was decidedly mixed, mostly due to the high learning curve for this device (which comes with almost no directions).

On the plus side, it was great to have the automatic distance count before turns, and the turn-by-turn directions to the obscure but recommended Chamomile Bakery in Carpinteria. It figured out where I wanted to go after typing just a few  letters. After lunch, it accurately put me onto 154, the mountain route, to the Ballard Inn, rather than the longer ocean drive that some maps would put me on.

But the GPS drive time to Ballard was off by more than an hour. And I definitely missed being on a real Internet-connected service. At this point of Web 2.0, I’m used to getting reviews and recommendations. There was also no place in the car to easily put the thing.

In California, it is illegal to use the suction cup on the windshield. I’ll have to buy a beanbag mount for the dash.

The next day was more of a challenge. First up, I needed some gas. And it it gave me a nice selection of gas stations, complete with distances. But the list of vineyards was lacking a major location — the one I had a coupon for.

And then, disaster struck. The battery died and I didn’t have the plug with me. This thing is very colorful and only has a few hours of unassisted battery life. But you don’t want to turn it off because it takes several minutes to “locate satellites.” And I had no way of knowing how to get to lunch or back to the inn because I didn’t print out any directions, as I usually do. There I was, asking for directions at a local bakery.

The next day, on my trip back south, I learned to plug the Nuvi into the charger. And once again, I found it reassuring to drive on the 405 knowing exactly how far major turns are.

But then I got hungry and looked for food 20 miles ahead of my location. It couldn’t do that. It kept on looking for restaurants where I was. I thought I’d work around the system by typing in the “Costa Mesa Mall” as a shortcut to the food. But I had the wrong name. It is actually called “South Coast Plaza.” Google knows this, but the Nuvi does not.

And a search for stores that I know to be at the mall came up blank as well. Luckily, I took my eyes off the Garmin long enough to eye a Macy’s off the freeway at Westminster, and we got to a food court in time. I didn’t get home on time, however. The Nuvi optimistically had me getting home an hour and half before I opened the door.

Do I love this device? Not yet, although it is very impressive. And while the categories are great, there doesn’t seem to be a way to call up a custom map to compare proximity for the category listings. We’re getting spoiled on the Internet. Maybe I’ll eventually learn how to do this.

Do I want to return it? Not really. But it makes me look forward to the next, much improved generation. And it’s going to have a phone, camera and Internet connection.

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Blog: Local Media Blog, Mapping, Mobile Local Media, Devices, Mobile
Posted by: Peter Krasilovsky at 6:11 pm - Comments (0)




Confessions of a Mobile Shopaholic: A Conversation With Big in Japan

big-in-japan-logo.jpg
Today I had the chance to talk to Big in Japan cofounder Alex Muse. The company is behind the popular ShopSavvy mobile application that scans bar codes to offer consumers product info.

This includes pricing, specs, online availability and other info that is continually building into the product. Recently, for example, the company partnered with Krillion to pull in its local inventory data. This localizes it by allowing users to see who has what products nearby and how much they cost.

ShopSavvy gets most of its use from the Android platform, as it’s not yet available on iPhone (coming soon). It was one of the winners of the Android developers’ challenge for mobile apps about a year ago and now has about 3 million users.

“On a slow day we’ll get 600,000 scans per day, and on a good day we’ll get closer to 1 million,” said Muse. “We look forward to ‘Black Friday.’ ”

Evolving the Product

Next up, according to Muse, could be a “quick pay” button that lets users preprogram in their PayPal, Google checkout or other payment accounts so they can order things quickly. This “one button” payment takes the friction out of online ordering and could be particularly useful on the mobile device where the name of the game is minimizing input requirements for the user.

The scenario basically is that you can scan items in stores, see if there are cheaper options online and then quickly order them. I guess it would have to be significantly cheaper to recoup shipping costs, rather than just pick up the item you’re standing in front of, but I can see this being valuable for expensive items that have wide price variances.

Next up could also be some user-generated content features such as letting users indicate items or prices that may not already be in its system. It’s also working on a “wish list” feature for the holiday season. This will let people scan items in stores and create a kind of registry that can be shared with friends via Facebook or other social channels.

A few other things are on the horizon that I can’t talk about yet, but they are exciting. We’ll also get to see much more of the ShopSavvy app as Android will start to power many more devices throughout the remainder of this year and into 2010. There is also an iPhone app being submitted for Apple approval, which Muse hopes will be launched by next month.

Overall, the transparency allowed by ShopSavvy is one of the things that’s made it so popular. Unlike the majority of the apps out there, it’s also built for and around the unique aspects of the mobile device; it’s not just a Web site on a small screen. It gets points for utility and “cool factor,” and could gain more recognition as Google educates the marketplace through its own similar mobile shopping product recently released.

Speaking of Google

Meanwhile, ShopSavvy is shooting for affiliate revenues through finished transactions that come through its system. It also has an auction model built around the SKUs — the basic units of its product searches (compared with keywords on Google). Muse cited  Forrester data that clicks on Google average about 5 cents to 6 cents per click, while a mobile bar code scan is valued at about 15 cents.

“They are worth more, but the challenge is that there are relatively few of them now,” he said. “The numbers aren’t as attractive for Google. But for a company like us, on the lower end, if I get 15 cents for 600,000 scans per day, that’s not so bad.”

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Blog: Local Media Blog, Mobile Local Media
Posted by: Mike Boland at 10:02 am - Comments (0)




June 24, 2009

Sirius iPhone App Downloaded Half a Million Times

MobileCrunch reports leaked info that the Sirius iPhone app has been downloaded 500,000 times in the past week. Along with the growing success of other music apps such as Pandora and imeem, this is telling of the level of demand for radio-like music discovery mobile apps.

It’s also telling of the opportunity for the radio industry to reach users on their mobile devices. Currently there are iPhone apps from television and radio stations from companies like News Over Wireless that are consistently in the top 100 list of news applications.

But the real opportunity for radio could come with sending an actual broadcast signal to mobile devices. It will require chips that receive broadcast signals, costing about 50 cents each to install. Factions of the radio industry are currently hard at work lobbying for federal mandates for these chips.

Their argument is that it can enable a much more effective mobile emergency broadcast system than the currently proposed SMS system. But it can also open up business opportunities such as identifying and ordering songs (via iTunes perhaps) that are received via broadcast.

There is a parallel effort happening in television: After all this talk of 3G and 4G requirements to stream mobile video, what about the broadcast technology that is already pervasive for video delivery (short of chips at the receiving end). This was a big topic at the Winning Media Strategies conference last month.

This is a big opportunity for broadcast media, but there are lots of moving parts to making it happen. Mandating embedded hardware is just one. For me, cultural adoption is another: Overall, the media world is moving away from scheduled content and toward on-demand content. Broadcast media’s capabilities tend to be more toward the former.

On the other hand, there are technically ways to integrate the two-way communication inherent in a Web-connected mobile device in order to interact with the incoming content. And again, the popularity of music discovery apps (less based on content “pull”) such as Sirius and Pandora is supportive of radio’s potential on the mobile device.

Federal mandates for embedded chips will be the next big step though. Either that or the required hardware will be integrated into a future version of the iPhone. Given Apple’s ability to move markets, other ODMs would follow. Maybe in addition to lobbying Washington, the radio industry should lobby Cupertino.

_________

Some of these topics will be on the roster of a webinar we’ll hold at 2 p.m. EST today.

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Blog: Local Media Blog, Mobile Local Media, Traditional Media
Posted by: Mike Boland at 7:30 am - Comments (0)




Intel and Nokia Work on an Open Mobile Platform of Their Own

Intel and Nokia announced yesterday that they are working together to build a mobile platform.

This will utilize the mobile chipsets to which Intel has increasingly been devoting resources lately. It will be an open platform built on a Linux-based OS, available for mobile devices including smartphones and netbooks.

We’ve heard rumors that Intel was working on actual mobile device hardware (read: phone), though it seemed rather unlikely. It’s clearer now that this will involve a line of Nokia mobile devices built on Intel chips.

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Blog: Local Media Blog, Mobile Local Media
Posted by: Mike Boland at 6:59 am - Comments (0)




AT&T Navigator Comes to the iPhone

After TomTom’s much touted iPhone app announcement, made in conjunction with the 3G S announcement, AT&T yesterday announced it will launch an iPhone version of its Navigator personal navigation system. It will include spoken directions, business listings from Yellowpages.com, and a pretty standard list of features for navigation apps and PNDs.

Here are the rest:

– Automatic Content Updates: No manual updates required. The latest map and navigating details are automatically available to subscribers at no extra cost.

– Voice and On-Screen Turn-By-Turn Directions: Real-time voice and visual guidance, including street names, automatic re-routes, ETA and total mileage updates. Drivers can also choose among multiple route options, including ‘traffic optimized’; ‘fastest’; ‘prefer streets’; ‘prefer highways’ and ‘pedestrian mode’ to ensure the most customized navigation experience.

– Speech Recognition: Touch and talk capability for instant turn-by-turn directions to destination.
Traffic Alerts: Real-time route monitoring and proactive searches every five minutes for traffic congestion or incident. Voice and on-screen alerts, plus faster route options provided.

– 3D Maps: Full-color 3D moving map brings navigation to life. Maps provide details on current location, plus streets and interstates within driving distance.

– Business Listings: One-touch access to more than 10 million business listings from YELLOWPAGES.COM. Plus, access to business ratings, phone numbers and one-touch dialing.

– In-Route Customization: Users have the advantage of finding convenient rest stops for gas, food and other needs along their current route - saving both time and mileage.

– Online Trip Planning: Preplan trips, save addresses and manage travel accounts online at www.navpreplan.com. Save locations and send directions straight to iPhone.

With growing smartphone capability and penetration, expect to see many more of these. Increasing numbers of navigation apps for smartphones (versus a separate PND) will cause price competition. The AT&T Navigator app for iPhone will cost $9.99 per month, billed by AT&T.

This is also an interesting model that answers one of the criticisms toward the business of app development — the challenge in making sustainable subscription revenue. AT&T is in a unique spot to do this because of it’s ties to the iPhone and existing billing system for its subscribers.

But we’re also seeing lots of transaction and payment systems developing in the mobile space, which could cause an increase in subscription services for more functional native apps. Currently subscription services are mostly limited to mobile web based services from carriers — again tied to carrier billing.

See the video on AT&T Navigator here.

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Blog: Local Media Blog, Mobile Local Media
Posted by: Mike Boland at 6:50 am - Comments (0)




June 19, 2009

JitterGram for Local Merchants: ‘Show the Phone!’

A lot of small businesses are tinkering with mobile media, especially adding Twitter. We heard recently from sales consultant Mel Taylor that Naked Pizza in New Orleans, which is backed by netpreneur Mark Cuban, is getting 15 percent of its walk-ins via Twitter.

But how can most businesses really work with mobile? That’s the challenge taken up by Ric Pratte, who has launched JitterGram, an eight-person company near Manchester, New Hampshire, dedicated to leveraging mobile’s chief advantage: just in time promotions.  “Save Money – Show The Phone” is the company’s tagline (I like it).

Pratte says JitterGram can be used to reach out to patrons and get a quick response … even that night. It’s especially good to get rid of unused inventory, ranging from hotel rooms to salon reservations. “For a whole generation, e-mail is just too painstakingly slow,” he says.

Mostly, JitterGram employs SMS text messages as its platform. But comprehensive mobile solutions can also be developed. Currently, JitterGram isn’t working directly with local businesses. Instead it is relying on local resellers, including our friends at CitySquares.com.

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Blog: Local Media Blog, Mobile Local Media, Mobile
Posted by: Peter Krasilovsky at 2:57 pm - Comments (1)




June 18, 2009

TV and SMS: A Conversation With SinglePoint

Today I had the opportunity to catch up with SinglePoint Marketing Director Philippe Poutonnet. SinglePoint powers all the text-in response campaigns for Bravo (”Top Chef,” “Project Runway,” etc.), MTV, Viacom and other top networks. This usually involves “American Idol”-style voting for a variety of programming.

Users who text in are typically given a response that SinglePoint has begun to utilize for targeted opt-in ad delivery. The response could include a link to a mobile site, a mobile video, click to call or a coupon. Because this is done on an opt-in basis to a self-selected audience, response rates tend to be high when compared with average online CTRs.

This also allows for attractive ad targeting, said Poutonnet. It’s essentially the same audience segmenting afforded by television programming (a subset of the same audience) for a fraction of the cost. SinglePoint’s advertisers include top brands interested in this type of targeting, such as BMW, Dell and P&G.

Going Mobile

There is still an imbalance between the sell side and the buy side, however, said Poutonnet. Though mobile engagement rates are rising rapidly, advertiser interest is still in an early adopter phase. Many still see it as “experimental,” a scenario made worse by the current economic environment.

Poutonnet sees an upswing however, and believes we are crossing the mark when it is becoming more of a mainstream ad medium. SinglePoint has, in fact, started about 100 new campaigns since the beginning of the year. Ad fill rates are currently only at about 30 percent of eligible SMS inventory, but this is rising, he said.

Following advertiser adoption will come greater degrees of sophistication with respect to targeting age groups, genders, income levels and location. SinglePoint’s ad marketplace SingleBrand (see video) offers this AdWords-type dashboard for ad targeting.

One of these targeting metrics, location, will become more and more important as advertisers realize the location targeting capabilities of the mobile device. Many advertisers are just entering the mobile space and will need some time to figure this out.

An increasing amount of SinglePoint’s inventory is location targeted, according to Poutonnet. For that it’s working with HipCricket, a good source of locally targeted SMS ad inventory that we’ve written about in the past. HipCricket CEO Ivan Braiker was also a speaker at our recent WMS conference.

Brand Extension

For now, SinglePoint is in a good position with the SMS search inventory it has, and the rising interest in mobile marketing on the part of many brand advertisers. As discussed at WMS, the opportunity for many brands is to use SMS calls to action to extend the brand beyond the impressions they’re getting from traditional marketing.

Media companies at the local and national levels meanwhile benefit from this same concept. Their opportunity is to provide mobile as a component to the media they are selling. It can be either a retention tool or a means to incremental ad revenues. Either way, it adds a measurable component to what was otherwise an impression-based media.

Demand will continue to shift toward more measurable, trackable and performance-based media — good times or bad. This will be discussed in a BIA/Kelsey webinar next week. The challenge for media organizations, agreed Poutonnet, is training media ad sales reps to know how to sell it.

“We spend a lot of time training sales forces how to sell our product,” he said. “Some advertisers know it and are asking for it. But many need to be educated.”

click_to_call.jpg

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Related: Here is more on how SinglePoint is working with NBC Universal.

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Blog: Local Media Blog, Mobile Local Media
Posted by: Mike Boland at 3:33 pm - Comments (0)




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