Articles in the Newspapers Category
Ad Sales, Mobile, News, online, Newspapers, Online/Interactive »
For newspaper publishers and newspaper readers, iPad apps tend to be nice to have but not especially important. Given the choice of rich newspaper apps like The New York Times and The Wall Street Journal, I actually opt for the browser versions over the apps: I can see a lot more at once, they’re updated …
ILM West, Newspapers, Online/Interactive »
Two compelling speakers made the case this afternoon at ILM West that newspaper companies can successfully transform into digital media businesses. One problem is that most newspaper companies are not willing to make the tough decisions necessary for this transition.
Making the case were two respected newspaper change agents, John Paton, CEO of Digital First, and …
Newspapers, Shopping, offline, Yellow Pages »
A big chunk of the newspaper industry has banded together to adopt Find n Save, a shopping platform featuring a single place to review deals, product inventory, weekly specials, “cents off” grocery deals and local ads.
Participating newspaper companies include many of the companies participating in the Yahoo search and national advertising consortium and the Zillow …
Conferences, Newspapers, Online/Interactive »
For newspapers, the 1/3 circulation/1/3 display/1/3 classifieds revenue model of the print days hasn’t made the transition to online, and there doesn’t seem to be enough time to right the ocean liner. But as a local media channel, newspapers have been written off before their time. Newspapers, of course, remain the single largest source …
Newspapers »
Sometimes, you reach a point where you think all the newspapers should just combine their audiences and online advertising efforts and be smart, big, technologically savvy and competitive with everyone else. Like the combined effort on Cars.com, for instance.
That’s the game plan behind Digital First, a new management effort that allows the forward thinking execs …
News, online, Newspapers »
Whenever one writes about the future of newspapers and other news organizations, a voice in the back of his or her head says: “They’ve tried that already and it didn’t work.” Fifteen years into the digital revolution, that’s the dilemma confronting the news industry as it once again revisits possible solutions. Thankfully, no one is …
Hyper-Local, Newspapers, Online/Interactive, Shopping, offline, Shopping, online, Social »
When hyperlocal zeroes in on local marketplaces, it makes a lot more sense to me. Witness ShopBuffalo, an attractive new marketplace from The Buffalo News launched as a companion to Buffalo.com. The site has partnered with ShopCity and Hero, a local design firm.
Launched March 31 as part of a broader redesign, ShopBuffalo provides free …
Ad Sales, Coupons/Group Buying, Newspapers »
The San Diego Union-Tribune is buying DiscoverSD. com, a lifestyle website founded in 2006. The acquisition, in the works for six months, was made with an eye toward expanding the UT’s fast growing Daily Deal business arm, which is expected to generate $10 million this year in new revenues.
The merger of the …
City Guides, Coupons/Group Buying, Mobile, Newspapers, Online/Interactive »
Groupon gets much of the credit for “making coupons cool again.” But it’s the smartphone, with its inherent social, geo and touch capabilities, that may make them cooler than ever. By “cooler,” we mean discoverable and relevant.
The St. Petersburg Times believes there is no better way to unlock the city than through the mobile device. …
Coupons/Group Buying, Newspapers, Online/Interactive, Shopping, online, Social, Verticals »
Even as preprint circulars continue to account for a hefty chunk of newspaper revenues, the race to migrate these FSIs onto digital platforms that provide compelling shopping experiences and command premium CPMs is revving up. Associated Press will soon release iCircular for mobile devices, Gannett’s PointRoll operates ShopLocal, Local.com has a local option and several deal/offer aggregators …
Coupons/Group Buying, Newspapers »
McClatchy Newspapers surprised everyone last July when it opted to let the fox into the chicken coop by signing up with Groupon for local deals.
At the time, McClatchy Interactive head Chris Hendricks saw it as a net plus for both companies. “They’ve got their space,” but McClatchy offered Groupon more “entry points” to readers and …
Ad Sales, Ad Sales, National, Advertising Networks, Newspapers, Online/Interactive »
In the first of many possible partnerships with local media companies, Centro has teamed up with Morris Digital Works to create a network that allows advertisers to place geo- and vertical- based ads across a broad spectrum of local and national sites. Other local media partners are likely to team with Centro on similar networks. …
Facebook, Newspapers, Online/Interactive, Social »
It’s been an active week for The Washington Post Co. First, it added to its portfolio of vertical sites with the launch of Service Alley. Now, it is hatching a subsidiary brand — SocialCode — to act as a full-service Facebook marketing agency. First and foremost an advertising service, it will also specialize in hard-to-hold applications …
Newspapers, Social, Verticals »
Alt weeklies have certainly taken a hit from city guides (and especially from classified sites such has Craigslist). There has been a great deal of consolidation in the space. Yet the biggest consolidator, Phoenix-based Village Voice Media, with 14 local city titles, says it had weathered the storm and successfully branched out to the Internet …
Coupons/Group Buying, Newspapers, Shopping, online »
Deal-a-day group buying is a certain hit. But how important is it in the scheme of things for local media companies? For The San Diego Union-Tribune, deals represented “the number one new revenue growth,” in 2010, according to Mike Hodges, VP of interactive for the newspaper company, who was quoted in a recent UT article …
Classifieds, Coupons/Group Buying, Newspapers, Shopping, online »
Shopping portals have moved beyond “federated search,” and now combine the best of daily deals, coupons, weekly ads and other promotional information in ways that are more efficient — and drive more shopping.
At the national level, Gannett’s ShopLocal.com has been moving in this direction for some time. At the local level, we’ve recently seen the …
Ad Sales, Ad Sales, National, Newspapers, Shopping, online »
The ability to track retail inventory has been on the retail wish list for years. Retailers advertise goods, and then disappoint customers when they don’t have them in stock. Or they have loads of stock in the store, and don’t know they need to promote it to deplete it. Or they have a lot of …
Hyper-Local, Newspapers, Online/Interactive, Traditional Media, Verticals »
Local and vertical content is eagerly sought by national players, from The New York Times to Yahoo, MSN/Bing to AOL. Now, Thompson Reuters is leading the local, vertical charge for wire services.
In an aggressive push to lure traditional U.S. media away from the Associated Press, the information industry giant is moving into aggregation with Reuters America, striking …
Coupons/Group Buying, Location Targeting, Newspapers, Online/Interactive, Shopping, online »
During the 72-hour whirlwind that was ILM:10, several other announcements also came down the pike. Among them:
- Group buying giant Groupon continues its flurry of partnerships. The Chicago-based deal a day inked separate deals with the Chicago Tribune Media Group and JiWire. The Tribune agreement calls for Groupon to power local deals each weekday on the company’s recently …
Coupons/Group Buying, Newspapers, Online/Interactive, Partnerships, SMBs »
Chicago, the original home base of deal a day, courtesy of Groupon’s Windy City headquarters, has its latest DOD offering through the partnership of a prominent local publisher and white-label provider. Wantsa, a group buying platform that teams with newspapers, online publishers and social networks, is launching a Chicago division across the Sun-Times’ portfolio of properties.
Sun-Times Media is …
