Monster Worldwide has bought HotJobs from Yahoo for $225 million. It will also be in charge of Yahoo’s recruitment content in North America for the next three years, bringing in perhaps another $100 million for the life of the deal from home page traffic, etc. As part of the deal, which closes in 3Q 2010, …

New York Magazine, whose online effort is run by longtime MSNBC.com exec Michael Silberman, has emerged as one of the most ambitious city magazine efforts on the Web, competing directly against city guides and other local services. Yesterday, the site, which leverages a sales force of 100, announced a partnership with Clickable to power its …

Local.com, the public company that started life as Interchange Corp., observed its 10th anniversary last week, complete with a red balloon-festooned party at its headquarters in Irvine, California, and an upgrade of its three-year-old, local ad distribution agreement with Idearc’s Superpages.com.
There are, of course, a lot of pieces to Local.com, which has evolved right along …

AT&T Advertising Solutions has announced a partnership with Hispanic publisher Seccion Amarilla to sell Hispanic advertising into select Seccion Amarilla directories.
“AT&T is always focused on enhancing our directories to best serve our business and residential customers in the diverse communities we serve,” Carlos Salinas, executive director of strategy and business development at AT&T Advertising Solutions, …

Today sees a couple of more announcements in the local video space, both involving companies with a big presence here at The Kelsey Group’s DMS conference.
First off, local search platform provider Innovectra has partnered with Digital Media Communications to bring video capability to its ActivImpact platform used by IYP publishers.
European video production company Spotzer also …

When Insider Pages was sold to IAC’s Citysearch, it seemed like it was probably a distress sale. Many of the Yellow Pages/ratings and review sites of 2004-2006 were falling apart at the same time. Since then, however, Insider Pages appears to have thrived.
“We are profitable and growing every month,” says General Manager Eric Peacock. “I …

 
 As an innovative way of promoting its Yellow Pages and Yellow Frontdoor, its magazine-styled directory focused on home improvement and decorating, Yellow Pages Group New Zealand is now the main sponsor of New Zealand’s largest home show as reported by New Zealand’s Thread Magazine. Within the environment of a slowing real estate market and the …

As many of us have read over the past week, some major hotel chains — Hyatt and Hyatt Place Hotels, Omni and some Starwood properties – have made the decision to remove Yellow Pages directories from their hotel rooms. (Although a call to our September conference hotel, Atlanta’s Hyatt Regency, revealed it has yet to receive …

One of the most challenging aspects of speaking to the geodomain industry was the diverse backgrounds of the people in the industry. They come from media companies, technology firms, the music industry and the real estate business. What they have in common is a strong competitive streak (not unusual in entrepreneurs) and an incredible desire to …

Yellow Pages Group New Zealand has announced the debut of “Yellow mobile” on the Telecom and Vodafone Live! networks. 
According to New Zealand’s Business to Business magazine:
“Yellow Pages Group Digital Media Director Blair Glubb said Yellow mobile will complement the company’s existing range of advertising solutions which already cover the print, online and voice (via …

An innovative bar code technology, QR Codes, first developed in Japan by Denso-Wave has been introduced in Singapore by Singapore Press Holdings. Branded as ZapCodes, the two-dimensional bar codes enable mobile phones equipped with cameras and special software to download information or link users to Web sites for more information. According to the Straits Times: 
“ZapCodes …

NearbyNow had a three-pronged announcement today including a $12 million series C round, a distribution partnership with TheFind.com and a new iPhone app. The funding was led by Norwest Ventures and will primarily be used to build infrastructure for traffic growth and expand the mobile search capabilities of its flagship shopping mall product search.
The partnership …

Google and Office Depot announced a partnership where Office Depot will offer advice and teach small businesses how to use Google AdWords. Any small business that registers and makes an AdWords purchase on the Office Depot site will receive a $50 advertising bonus. Office Depot will also likely receive a portion of all sales made …

Speaking this afternoon at at The Kelsey Group’s Drilling Down on Local conference in Seattle, Kurt Weinsheimer, GM for Local Marketing Services at Spot Runner, offered a simple set of rules for effectively selling to small businesses. 

Target the right customers. 

Keep it simple. Get the sales message through quickly and clearly. 

Manage expectations. “You have got to tell …

Alibaba is China’s answer to Google and Yahoo!. The online site is 39 percent owned by Yahoo and recently entered a strategic partnership with Infomedia, the second-largest Yellow Pages publisher in India.
The agreement with Infomedia provides Alibaba access to the second-largest population in Asia. The deal with Infomedia opens the opportunity to sell online advertising …

There seems to be no shortage of announcements from local players that wish to increase incoming content and distribution. In the past few months we’ve seen Citysearch feed content and ads to Local.com, AOL and Marchex; Idearc do the same with Marchex and Local.com; and Yelp feed 2 million reviews to Local.com (to name a …

We thought there must be a reason why VoiceStar, Marchex’s pay-per-call unit, had such a prominent presence at the North American Dealer Association show in February. Now we know: The company has just formed a reseller partnership with The Cobalt Group, which provides services to 40 percent of U.S. auto dealers.
Internet marketing solutions are increasingly …

Lawrence, Massachusetts-based Yellow Pages publisher LocalTel has partnered with Google’s AdWords program to sell keywords on Google and Google Maps, and for ads to appear on partner sites within Google’s AdSense network. According to the press release, “ Through a new strategic relationship with Google, LocalTel has become a Google Adwords authorized re-seller allowing businesses …

Local.com and Idearc Media today renewed their relationship that distributes Superpages ads on Local.com. Superpages advertisers get premium placement on Local.com, while Local.com gets more content in its network and a rev share.
According to the release:
Under the renewed agreement, Superpages.com’s performance-based advertisers will continue to receive preferred placement on the Local.com website. Performance-based advertising products …

A couple of weeks ago, Citysearch formed a distribution deal with AOL that pushed its content and ads throughout the AOL Local Network. As we wrote here, this had a close resemblance to the December deal the company formed with Local.com.
The formula is: Citysearch gets extra distribution for its content and ads (a better …