Brand-To-Local: It’s All About Co-op (video)

Brand-To-Local: It’s All About Co-op (video)

The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. But making this perennial challenge more complex is the need to establish or track down brand advertising…

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NOW Podcast: Shuddle Shuts Down

NOW Podcast: Shuddle Shuts Down

Abid Chaudhry and I discuss the fall of Shuddle, the Bay Area-based "Uber for kids" startup that closed its doors today after raising $12.2 million. What does this suggest for high-value vertical on-demand services? Can they differentiate enough to separate…

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Cracking The Brand-to-Local Code (video)

Cracking the Brand-to-Local Code (video)

The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the takeaways from a morning panel at the recent BIA/Kelsey BRANDS. To crack this code -- borrowing from the session's title -- some brands opt for…

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Tweet Us Your ‘Best Practices For Local’

Tweet Us Your ‘Best Practices for Local’

What are best practices in today's Local Commerce Universe? What are lessons in helping local businesses acquire and retain customers, especially in today's evolving multi-screen world? We want to hear from you. During next month's BIA/Kelsey ENGAGE, we'll spotlight these…

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