Women In Local Media – Nancy Shenker & SheBoom

Women In Local Media – Nancy Shenker & SheBoom

Yesterday at BIA/Kelsey's Engage pre-conference Women Leading In Local  session sponsored by Advice Local, Nancy Shenker, media strategist and CEO of TheOnSwitch spoke about her new initiative, SheBoom, and offered advice on career development for women in their 20s, 30s, and 40s. She…

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ENGAGE Sponsored Case Study: GotU

ENGAGE Sponsored Case Study: GotU

Next week at BIA/Kelsey's ENGAGE conference in Austin, Texas, four companies representing different elements of the Local Commerce Universe will present 10-minute sponsored case studies. The following synopsis previews GotU's case study. GotU is a white label digital advertising platform operated by…

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Brand-To-Local: It’s All About Co-op (video)

Brand-To-Local: It’s All About Co-op (video)

The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. But making this perennial challenge more complex is the need to establish or track down brand advertising…

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