Back in 2008, Trevor Nadeau went to the board of the company he was running, Yellow Medya, and told them that no one was buying the product they were selling, an online Yellow Pages directory.
Nadeau had to come up with a new business model, and quickly. “I knew we were toast if we didn’t change,” …

So where should a European local media company place its bets when looking across the spectrum of opportunities in social media, mobile and local online commerce? BIA/Kelsey announced today that it has joined forces with the European Association of Search and Database Publishers to try to answer this question.
BIA/Kelsey will produce the second day of the EASDP’s …