We’ve calculated that more than $287 Million has been invested in more than 20 transaction marketing players. The investment reflects the inherent opportunities in transaction marketing, which is a synergistic mash of loyalty programs, offers, reputation management and the “big data” sets that can analyze behavior and target specific customers.
A lot of progress has …

Amazon doesn’t usually speak at industry gatherings. But that was before it needed to reach out to the advertising community to sell display ads on its sites, ads on Kindle, national and local offers on Kindle, and extend its promotional reach on third party sites. Hence a luncheon keynote today from Seth Dallaire, VP of …

ILM East is coming back to Boston March 26-28 with a lineup of doers and innovators who are transforming and redefining the local space. Highlights include a featured keynote from industry legend Ted Leonsis (Groupon vice chair/AmEx board member/sports team owner/AOL mastermind), along with keynotes/interviews from Jason Calacanis, Leslie Berland, Jay Herratti, Michael Zimbalist and …

BIA/Kelsey moderated a panel on “the Out-of-Home User Experience” (click on image for link to streaming video) at MediaPost’s Digital Out-of-Home Forum (DOOH) in New York. DOOH is the third-fastest growing ad medium after mobile and online video.
Paul Lindstrom, senior VP, Nielsen OnLocation, kicked off the panel with data showing video engagement is about 80 percent …

While Apple iOS and Google Android have attracted hundreds of thousands of apps, BlackBerry remains stuck at some single-digit percentage of that number.
Is it that BlackBerry users don’t have the same appetite for apps that other smartphone users have? That would seem highly unlikely. It seems much more plausible that BlackBerry users have not been …

Content remains king on the Internet mainly because there are more ways to produce, connect and interact with content than ever before. According to Rod Smith of IBM, “there are more ways to dig into content than ever before, but it also produces more targeted ways for advertisers to interact with the audiences they are …

Today, Mary Meeker gave her annual data dump of key Internet trends at the Web 2.0 Summit in San Francisco. As always it was fairly rich, including lots of mobile usage data as leading indicators for opportunities in content and ad delivery.
One of the more notable slides included global smartphone shipments plotted against PC (both desktop and notebook) …

Millennial Media — the largest independent mobile ad network, reaching 63 million U.S. mobile Web users — has published its August Mobile Mix report. The report covers impression activity and trends across its network, encompassing device hardware, operating system software and applications.
Highlights from the latest release include:
- Android OS smartphone impression share climbed 7 percent …

Many have hailed Apple’s iPad as a salvation for publishers, and rapid adoption unequivocally certifies that it is indeed a “killer app.” But what opportunities exist for Yellow Pages providers to marry their deep content and established brands with iPad’s unique assets?
Yellowbook VP of Digital Media Mike Wilson, Yellow Magic CEO Ron Mintle and WillowTree …

Steve Jobs might be as adept at captivating a live audience as he is at innovating game-changing media products. For nearly the first hour of Apple’s “September event” earlier today in San Francisco, Jobs made nary a mention of Apple TV. And then, just as the invite-only crowd suspected that the festivities may be ending, …

Michael Zimbalist, who runs R&D at The New York Times Co., told Inman Real Estate Connect attendees in San Francisco yesterday that the rise of social networks has spearheaded a very real shift from “the paradigm of publishing to the paradigm of communicating.”
“The consumer is squarely at the center,” said Zimbalist, noting that there are …

Some speculation (and new details) about Apple’s pending and well-expected reboot of Apple TV found its way last week into The New York Times just before the holiday break. My guess is that the new and obvious name will be iTV and the functionality will mimic other Apple devices running its OS — iPod Touch, …

I found myself in a funny place on Saturday morning. I was lined up at 8:10 a.m. to purchase a new iPad. Funny, because in a million years neither I nor my colleagues or family would have expected me to be “one of those weird persons” who would stand in line for a silly thing …

The Apple iPad was finally delivered or sold to 300,000 people this weekend. Hardly any of us had even touched it before. After a couple of days playing with my new 32 GB, Wi-Fi only model — about $700 with tax and a basic dock — here are some topline observations:

It is elegant with wonderful …

Wired on the iPad, via All Things D
Next month, Apple’s iPad comes out (and I will buy one). But what will be the impact of iPads and tablets from other companies on traditional media? Many are considering it to be the new magazine form factor. In theory, the iPad would make online ads compelling, and …

The money is moving quickly into the third-party SMB reseller space. ReachLocal has applied for a $100 million IPO, which could go out this spring. In hopes of similar paydays, its rivals are raising hordes of cash. Yodle, for instance, has announced that it has added $10 million, boosting its total amount raised $38 million. …

Joining the surge of smartphones with quickly evolving standards is the Nokia N97. It was unveiled today at Nokia World 2008 in Barcelona, as the conference’s centerpiece.
The top line is that it has 32 Gigs of memory, DVD quality video capture, a 3.5-inch touch screen, and it’s the first N-series phone to have a QWERTY …

148apps.com reports that there have been more than 10,000 iPhone apps released to date. The site tracks application releases and also has some interesting breakdowns of where applications fall into different categories and price points.
About a quarter of total applications are free, for example, while about 35 percent cost $0.99 (seems to be the sweet …

The phone is quickly advancing as a means of pushing out ad-sponsored content that mimics some of the popular mobile advertising features.
Greg Webster of VoodooVox, at ILM:08, debuted some of the new features of the company’s In-Call Media group, demonstrating additional marketing opportunities via on-hold messages, “pre-call” messages when using calling cards, and distribution over …

The iPhone is now the top selling cellphone in the U.S., according to a report released today by NPD Group. Though overall mobile phone sales dropped 15 percent to 32 million units, 6.9 million iPhones were sold. By doing so, Apple beat out the Motorola RAZR as the longstanding top seller.
The rest of the list …