Articles in the Newspapers Category
Coupons/Deals, Newspapers, Shopping, offline »
The newspaper consortium-owned Wanderful Media is rolling out a retooled version of Find & Save, a shopping info site that it hopes will reinforce ties between the newspapers and the national retailers and brands that have traditionally driven their (estimated) $4 billion circular/insert business.
The new version is a localized shopping platform that boasts standard features …
Mobile, Newspapers »
The consortium of 12 major newspaper companies that last year purchased Travidia, a digital circular vendor, has relaunched as Wanderful Media. The consortium, previously known as ShopCo., has committed $22 Million to the venture. It has also introduced a new tablet version of FindnSave.com, a site that launched last year under the old Travidia …
Hyper-Local, Newspapers, SMBs »
Newspapers have local brand credibility and content; agencies have media expertise; and neither of them do especially well selling SMBs on today’s social-infused media options.
That’s the challenge being addressed by Speakeasy, a new local social service being owned in partnership by Belo’s Dallas Morning News and Slingshot, a Dallas-based interactive agency that …
Mobile, Newspapers, Television, Local, Traditional Media, Video »
For traditional media companies with legacy businesses to harvest, mobile platforms offer a critical opportunity to forward-shift toward tangible growth. At MLM SF, digital media executives and vendor partners shared a variety of actionable mobile successes that indicate that, at long last, mobile’s time has arrived.
Media can deploy effective mobile solutions to clients big and …
Facebook, Newspapers, Social »
Are deals still being driven by shares, posts, likes and other social media features in an era of Groupon and LivingSocial Super Bowl ads? Yes, definitely, according to Second Street Media, which held a webinar with The Washington Post last week to discuss social media and deals strategies.
Referrals, “like-gating” and brand building via social …
Newspapers »
Last November, major players in the newspaper industry bought Travidia as the cornerstone of a new shopping strategy. Travidia had been mostly known for its print to digital circular business, but it had recently repositioned itself with FindnSave, a new shopping platform that included digital circulars, along with inventory search via eBay’s Milo.com, and slots …
AT&T, Brand Marketing, City Guides, Classifieds, Conferences, Coupons/Deals, Funding, Google, Hyper-Local, ILM East, Mobile, News, online, Newspapers, Online/Interactive, Paid Search, SEM, SMBs, Social, User-Generated Content, Verticals, Video »
Here’s what we’ve been waiting to announce: Google Offers’ head Nitin Mangtani will join our great list of keynoters at ILM East March 26-28 in Boston. We believe Mangtani’s appearance marks one of the first public debuts of Google Offers, which is playing a major role in Google’s vital local strategy, along with Google Places, …
Coupons/Deals, Newspapers, Verticals »
Until recently, the European deal market was basically a year behind the U.S. But NimbleCommerce CEO Prashant Nedungadi argues that “they are beginning to catch up.” Nedungadi says they’ve graduated to more advanced platforms, and are more committed to driving revenues.
Some European newspaper publishers, for instance, are outpacing local Groupon and LivingSocial results. European …
Ad Sales, Mobile, News, online, Newspapers, Online/Interactive »
For newspaper publishers and newspaper readers, iPad apps tend to be nice to have but not especially important. Given the choice of rich newspaper apps like The New York Times and The Wall Street Journal, I actually opt for the browser versions over the apps: I can see a lot more at once, they’re updated …
ILM West, Newspapers, Online/Interactive »
Two compelling speakers made the case this afternoon at ILM West that newspaper companies can successfully transform into digital media businesses. One problem is that most newspaper companies are not willing to make the tough decisions necessary for this transition.
Making the case were two respected newspaper change agents, John Paton, CEO of Digital First, and …
Newspapers, Shopping, offline, Yellow Pages »
A big chunk of the newspaper industry has banded together to adopt Find n Save, a shopping platform featuring a single place to review deals, product inventory, weekly specials, “cents off” grocery deals and local ads.
Participating newspaper companies include many of the companies participating in the Yahoo search and national advertising consortium and the Zillow …
Conferences, Newspapers, Online/Interactive »
For newspapers, the 1/3 circulation/1/3 display/1/3 classifieds revenue model of the print days hasn’t made the transition to online, and there doesn’t seem to be enough time to right the ocean liner. But as a local media channel, newspapers have been written off before their time. Newspapers, of course, remain the single largest source …
Newspapers »
Sometimes, you reach a point where you think all the newspapers should just combine their audiences and online advertising efforts and be smart, big, technologically savvy and competitive with everyone else. Like the combined effort on Cars.com, for instance.
That’s the game plan behind Digital First, a new management effort that allows the forward thinking execs …
News, online, Newspapers »
Whenever one writes about the future of newspapers and other news organizations, a voice in the back of his or her head says: “They’ve tried that already and it didn’t work.” Fifteen years into the digital revolution, that’s the dilemma confronting the news industry as it once again revisits possible solutions. Thankfully, no one is …
Hyper-Local, Newspapers, Online/Interactive, Shopping, offline, Shopping, online, Social »
When hyperlocal zeroes in on local marketplaces, it makes a lot more sense to me. Witness ShopBuffalo, an attractive new marketplace from The Buffalo News launched as a companion to Buffalo.com. The site has partnered with ShopCity and Hero, a local design firm.
Launched March 31 as part of a broader redesign, ShopBuffalo provides free …
Ad Sales, Coupons/Deals, Newspapers »
The San Diego Union-Tribune is buying DiscoverSD. com, a lifestyle website founded in 2006. The acquisition, in the works for six months, was made with an eye toward expanding the UT’s fast growing Daily Deal business arm, which is expected to generate $10 million this year in new revenues.
The merger of the …
City Guides, Coupons/Deals, Mobile, Newspapers, Online/Interactive »
Groupon gets much of the credit for “making coupons cool again.” But it’s the smartphone, with its inherent social, geo and touch capabilities, that may make them cooler than ever. By “cooler,” we mean discoverable and relevant.
The St. Petersburg Times believes there is no better way to unlock the city than through the mobile device. …
Coupons/Deals, Newspapers, Online/Interactive, Shopping, online, Social, Verticals »
Even as preprint circulars continue to account for a hefty chunk of newspaper revenues, the race to migrate these FSIs onto digital platforms that provide compelling shopping experiences and command premium CPMs is revving up. Associated Press will soon release iCircular for mobile devices, Gannett’s PointRoll operates ShopLocal, Local.com has a local option and several deal/offer aggregators …
Coupons/Deals, Newspapers »
McClatchy Newspapers surprised everyone last July when it opted to let the fox into the chicken coop by signing up with Groupon for local deals.
At the time, McClatchy Interactive head Chris Hendricks saw it as a net plus for both companies. “They’ve got their space,” but McClatchy offered Groupon more “entry points” to readers and …
Ad Sales, Ad Sales, National, Advertising Networks, Newspapers, Online/Interactive »
In the first of many possible partnerships with local media companies, Centro has teamed up with Morris Digital Works to create a network that allows advertisers to place geo- and vertical- based ads across a broad spectrum of local and national sites. Other local media partners are likely to team with Centro on similar networks. …
