With Fredrick Acquisition, Booker Adds On-Demand Scheduling

With Fredrick Acquisition, Booker Adds On-Demand Scheduling

Booker, a New York-based scheduling, customer-management, marketing and payments provider for service-industry small businesses, announced today it has completed its acquisition of Fredrick, an intelligent marketing automation tool for appointment-based businesses. The acquisition strengthens Booker’s product portfolio by adding automated marketing features to…

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Using Marketing Automation To Sell To SMBs (video)

Using Marketing Automation to Sell to SMBs (video)

As SMBs increase digital marketing spend, agencies that target them with marketing automation can gain a competitive edge. This was the focus of a recent BIA/Kelsey webcast (and companion white paper) co-hosted by Vendasta. But more important than the "why?" is the "how?".  Addressing…

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Vantage Points: The SMB Churn Story

Vantage Points: The SMB Churn Story

This is the latest in BIA/Kelsey's Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey.   The SMB Churn…

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