DexOne has made online video a standard element of its Enhanced Pack online advertising bundle as a way to encourage wider adoption of online video, according a release issued today.
“Online video advertising has become an increasingly important tool for businesses to convey their services, location and personality,” said …

The Dutch-based online video player Spotzer has taken what is has learned about efficient process management in video product and is applying it to the high volume production of Web sites.
Spotzer, which is part owned by European Directories, is launching a Web site creation service in partnership with Websplanet that utilizes an inventory of category-specific …

Google VP of ad products Susan Wojcicki told IAB’s Leadership Meeting yesterday that “the display industry is one of the most innovative parts of the Web right now,” and “will be one of the largest ad markets, if not the largest. It has to be,” she added. “Everything is moving online.”
Video, social and mobile will …

EveryScape, a Massachusetts-based company that offers an immersive local search experience, has secured a new $6 million funding round. We see this as a sign of confidence that the model EveryScape is pursuing — creating a virtual local search experience where you can find a local business, walk in the door and virtually browse and …

Schools aren’t always appreciated as the linchpin for new media adoption. But Apple successfully focused on the education market to gain a foothold. So did AOL. In our view, an understanding of new media adoption by schools is critical to getting the big picture. That’s why we watch the annual PBS survey of schools and …

The folks at Mixpo have posted some of the performance metrics they’re seeing from their online video ad product. Just yesterday, we heard from Brownbook that listings containing video were showing 5x to 9x response rates (CTRs) over those that don’t.
With a decidedly larger sample (thousands of ad campaigns and tens of millions of video …

In February, Charles Laughlin and I toured western Europe to meet with interesting mobile and local search companies. One of the more memorable meetings was with Brownbook, the U.K.-based site that is lowering the barriers for SMBs to establish a presence and advertise online (see past write-up).
This morning, I received a note from CEO Dave …

McKinsey & Co. consultant Ali Keshavarz, speaking at the NAA Annual Convention in San Diego, said he believes newspapers can add 20 percent to their online revenues by pushing harder on small-business accounts. McKinsey has been working on an SMB project with seven newspaper companies since last fall.
The primary challenge is for newspapers to reconfigure …

At the end of the second day of Marketplaces 2009, my colleague Matt Booth made a statement and then asked a follow-up question. He said, “most of what I’ve been hearing from the podium is optimistic. Don’t people realize that this is a challenging business environment? Is this optimism my imagination, or is it real?” …

Online streaming video provider Ustream is making a stronger push into mobile. The recently released iPhone app we wrote about now has almost a million downloads. This isn’t pure mobile television because it’s pulling from Ustream’s online feed (via Wi-Fi) as opposed to a broadcast signal, but it’s showing the way for mobile video delivery …

Local Insight Media announced today that its subsidiary The Berry Co. (formerly an AT&T property) will expand its reseller agreement with AT&T’s Yellowpages.com. Under the new terms, the number of markets in which Berry reps will carry YPC in the sales bag grows from roughly 500 to 820, covering 34 states.
Berry reps will be authorized …

Netherlands-based Spotzer has launched its online video product in Sweden with partner Lokaldelen i Sverige AB, which is a local print and online directory player that competes with the market leader Eniro. Lokaldelen is a unit of European Directories, which is an investor in Spotzer. European Directories also operates in Austria, the Czech Republic, Denmark, Finland, the …

Operating on the assumption that most small businesses are either too impatient or don’t have the expertise to understand usage reports, Jivox has launched “Video Engagement Scores.” The scores provide SMBs with feedback on a 0-100 basis, complete with red, yellow and green zones.
Jivox, a 40-person Bay Area company, competes with Mixpo and others to …

Today’s Wall Street Journal has an article titled, “Hotels Say, We’re Businesses, Too.” The article points out that “under the rules of the Government’s Troubled Asset Relief Program companies are required to adopt policies on spending, private jets, events and conferences and office parties.” This is having a disastrous impact on many destination cities. For …

Following the recent post about Kelsey Group appearances in SES conference videos, the latest one has been released. Jared Simon, TurnHere VP of corporate finance and business development, gives a quick interview on the way into our SES Chicago session on local video advertising. Check it out here.

Online video ad network Jivox today extended its ability to reach advertisers by launching an affiliate publisher program. This will give Web publishers a white-labeled version of its platform to offer their advertisers, including video ad creation and distribution. According to the company this will come in three flavors:

Publisher partnership: Online publishers make available a …

Video creation platform provider Mixpo today announced partnerships with five local media organizations: NBC Local Media, Tribune, Freedom Communications, TownNews.com and Fisher Communications.
The deal will equip each new partner with Mixpo’s VideoAd platform, which will let advertisers create and distribute video ads into the publishers’ existing online advertising systems. For the publishers it provides an …

The Search Engine Strategies conference series has set up a YouTube channel filled with short interviews that are done before and after sessions. They’re typically good snack-sized videos that can give you a general sense of some of the biggest issues in search marketing.
Greg Jarboe and company at SEOPR produce the videos and are nice …

The name of the game in online video is integrating ads in ways that are unobtrusive and contextually relevant. These are simply rules we have to live by, as standards have been set for all online media — even before video came along. We can mostly thank Google for that.
We’ve spent lots of time talking …

 
A week after announcing being knighted as an AdWords reseller and working with Google to offer video ad creation to its advertisers, SpotMixer has been integrated directly into the Google TV ads dashboard.
This will position it more directly as a video ad creation engine within the AdWords work flow. Previously Google TV Ads offered an …