BIA and The Kelsey Group Forecast U.S. Local Ad Market to Contract Through 2013, Despite Gains in Digital Segments
U.S. Local Media Annual Forecast indicates current economic conditions may accelerate the shift from traditional to digital platforms. . CHANTILLY, Va. (Feb. 26, 2009) – Current and foreseeable economic conditions will reduce overall local advertising spending through 2013, according to the U.S. Local Media Annual Forecast (2008-2013) by BIA Advisory Services, LLC (www.bia.com) and its Kelsey Group (www.kelseygroup.com) …