Gillian Heltai, comScore’s senior director, presented new search data showing that while local search is still growing, its trajectory is slowing down. She broke search into online and mobile.
Year over year, online search grew 9 percent online to 19.3 billion searches in Sepatember 2011. Of these searches, 2.8 billion are local. 10 percent of U.S. …

Internet Yellow Pages sites saw a modest 5.1 percent boost in usage over the past year, according to new data from comScore and the Local Search Association, detailed in a press release and webinar today. That’s the good news for directory publishers.
The more concerning, if not entirely surprising, datapoint for the Yellow Pages industry is …

During the 72-hour whirlwind that was ILM:10, several other announcements also came down the pike. Among them:
- Group buying giant Groupon continues its flurry of partnerships. The Chicago-based deal a day inked separate deals with the Chicago Tribune Media Group and JiWire. The Tribune agreement calls for Groupon to power local deals each weekday on the company’s recently …

October U.S. online video rankings from comScore reaffirm an established trend: Watching video online is a social exercise. Fueled by YouTube’s stranglehold on unique viewers, viewing sessions and minutes per viewer, Google posted dominant numbers, besting its closest competitor — Yahoo sites — by almost 93 million UVs and 1.7 billion viewing sessions. In total, …

We know certain Web phenomena are women driven. Groupon and DailyCandy, for instance, are heavily dominated by women; Facebook, to a lesser degree. Gilt Groupe, the high-end “flash sales” fashion site, is more of a women’s thing (although a surprising number of men also use it). Local community news and school information is something else …

Zillow announced today that it will power Yahoo’s “for sale” listings, in much the same way that Cars.com powers Yahoo’s new and used cars listings. Zillow typically carries 4 million-plus listings. The announcement spearheads a slew of online real estate announcements prior to next week’s Inman Real Estate Connect conference (which I am attending).
The enhanced …

Newspapers aren’t doing well, but they still represent one of the leading ways to reach audiences, online as well as in print. New data from comScore Media Metrix, apparently released to coincide with Editor and Publisher’s Interactive Media Conference taking place in Las Vegas, showed that 57 percent of Internet users in the U.S. looked …