BIA/Kelsey Research Director Steve Marshall capped Day 2 with consecutive interviews with two Digital Hollywood insiders. Doug Neil, SVP digital marketing for Universal Pictures; and Jordan Glazer, CEO Eventful.
First up was Neil, who runs online and mobile strategies for the film studio. He has managed digital marketing for more than 120 films.
Here’s an excerpt from …

The events listings space has taken a number of twists and turns with Zvents trying to steer people to retail events as a business model, and also become a media driver in its own right; Eventful focusing more and more on Hollywood studios and TV shows to drive viral demand for their entertainment properties; GoldStar …

Show biz marketing accounts are huge, and their agencies are always looking for more ways to localize them. They’ve now inspired efforts by ValPak, the promotions giant, and Eventful, the local events site that boasts an audience of nearly 20 million users. They build on top of earlier local efforts by AOL Digital City, Yahoo …