SMBs are looking for their phones to ring and their doors to open, pure and simple. These cash register-related activities largely sway their perceptions of online marketing campaign effectiveness. Kenshoo Local, a division of SEM provider Kenshoo, aims to specifically meet these needs via an integration with Mongoose Metrics call-tracking platform. Using the platform, agencies and …

Large companies with lots of local touchpoints, such as retailers and restaurant chains, often have trouble adequately representing the local end. That’s the goal of Kenshoo Local, a recently launched division of Kenshoo, the worldwide enterprise online “demand generation” firm with 120 people and offices in nine countries (and which has just received a new …