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Articles tagged with: Newspapers

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[8 Sep 2011 | No Comment | ]

Sometimes, you reach a point where you think all the newspapers should just combine their audiences and online advertising efforts and be smart, big, technologically savvy and competitive with everyone else. Like the combined effort on Cars.com, for instance.
That’s the game plan behind Digital First, a new management effort that allows the forward thinking execs …

Ad Sales, City Guides, Coupons/Group Buying, Newspapers, Shopping, offline »

[1 Jul 2010 | One Comment | ]

Groupon announced today that it will work with McClatchy, the third-largest newspaper chain, in 28 McClatchy markets. The rollout begins this month in Sacramento and Kansas City. Other McClatchy markets will be added over the next several months, possibly including titles in Ft. Worth, Miami, Charlotte and Raleigh.
Like Living Social’s earlier deal with The Washington …

News, online, Newspapers »

[16 Jun 2010 | No Comment | ]

Newspapers aren’t doing well, but they still represent one of the leading ways to reach audiences, online as well as in print. New data from comScore Media Metrix, apparently released to coincide with Editor and Publisher’s Interactive Media Conference taking place in Las Vegas, showed that 57 percent of Internet users in the U.S. looked …

Devices, Mobile, News, online, Newspapers »

[18 Feb 2010 | No Comment | ]

Wired on the iPad, via All Things D
Next month, Apple’s iPad comes out (and I will buy one). But what will be the impact of iPads and tablets from other companies on traditional media? Many are considering it to be the new magazine form factor. In theory, the iPad would make online ads compelling, and …

Google, News, online, Newspapers, Television, Local, Traditional Media »

[20 Jan 2010 | No Comment | ]

Digital media is more cannibalistic than complementary and is seriously eating into the demand for traditional news sources such as newspapers, TV and news magazines, according to the third annual survey of news users done by Outsell Inc.
The survey findings are based on almost 3,000 consumers and are fully detailed in Outsell’s “News Users 2009” …