BIA/Kelsey projects that total U.S. social advertising revenues will surge from $2.1 billion in 2010 to $8.3 billion in 2015, growing at a 31.6 percent compound annual growth rate (CAGR). Driven by Facebook, social networks will command a majority share (51 percent) of all display ad impressions by 2015.
The inaugural social advertising forecast is part …

Facebook created quite a stir (again) with the recent projection that its global revenues could surpass $4 billion in 2011 … the majority coming from small businesses that are self serving. Now Twitter is abuzz, as eMarketer predicts that top-line income will triple to more than $150 million in 2011, and surge to $250 million in 2012. Considering …

We know certain Web phenomena are women driven. Groupon and DailyCandy, for instance, are heavily dominated by women; Facebook, to a lesser degree. Gilt Groupe, the high-end “flash sales” fashion site, is more of a women’s thing (although a surprising number of men also use it). Local community news and school information is something else …

AT&T Interactive has put up a beta version of its new Buzz.com site dedicated to eliciting positive social recommendations and answers to questions from friends, friends of friends and throughout the Buzz site (which, unfortunately, may get confused with Google Buzz, which was developed after AT&T had announced plans for Buzz.com.)
The site’s main purpose is …

Local/social leaders from Facebook, Yelp and Twitter took the stage at IAB’s Annual Leadership Meeting in Carlsbad, California, this week to discuss what IAB President Randall Rothenberg called “the mobile/social local real-time medium that does not have a name.”
Facebook’s Tim Kendall, director of monetization, said Facebook has essentially introduced “marketing on the social graph” by …

By Steve Passwaiter, VP, Business Development
We head into the New Year severely chastened by the historic revenue declines of the past year. For traditional media companies — not so much the new media companies that BIA/Kelsey also covers — they were several shades of awful.
Signs abound, however, of a modest recovery for traditional media. The …