U.S. directory and local search player The Berry Co. has scooped up defunct search marketing firm WebVisible’s Geneva platform from a liquidator in the wake of that company’s collapse.
“This acquisition will dramatically enhance our presence and capabilities in the digital local search space,” said John Fischer, interim president and CEO of TBC Holdings and Berry. …

The search marketing firm WebVisible was abruptly closed down by its creditors over the holidays, with CEO Ron Burr managing only to convince the company’s lenders to wait until after Christmas to foreclose on the business. As of Dec. 27 the company no longer exists, and its employees (estimated at 130 back in March but likely fewer …

SMB reseller WebVisible went through difficult changes last year, downsizing from 320 to 130 employees and retreating from an ambitious direct marketing program. But it has kept core partners intact; key members of the CEO’s installed executive team have stayed intact; and the company has aggressively ramped up its technology program. It is now poised …

As the demand for dependable call-tracking tools intensifies in the SMB marketplace, WebVisible — the Irvine, California-based local online marketing provider — has unveiled upgrades to its portfolio of services to enable more focused ad geotargeting and greater call-tracking capabilities for businesses.
WebVisible has boosted its Geneva Platform to serve locally targeted ads for its clients across all …

ReachLocal went public today, raising $54.6 million on the Nasdaq from the sale of 4.167 million shares at $13 each. The share price had been sharply cut from earlier hopes of $17 to $19 given pessimistic market conditions. But the offering closed at $14.98 a share, up 15 percent in a sharply down day for …

ReachLocal says it is going ahead with its IPO. A new filing with the SEC noted that it will price 4.8 million shares between $17 and $19, allowing it to raise between $81.6 million and $91.2 million — below the $100 million it originally wanted to raise. If the IPO is successful, it may be …

McClatchy Co., the third-largest newspaper entity with 30 newspapers in 29 markets, including The Miami Herald and The Sacramento Bee, will aggressively target SMBs in each of its markets via an extended deal with WebVisible. The deal, per release, “will help local advertisers provide the most efficient way to get found by customers no matter …

The money is moving quickly into the third-party SMB reseller space. ReachLocal has applied for a $100 million IPO, which could go out this spring. In hopes of similar paydays, its rivals are raising hordes of cash. Yodle, for instance, has announced that it has added $10 million, boosting its total amount raised $38 million. …

ReachLocal, the fast growing search and display sales channel for small businesses with operations in the U.S., U.K., Canada and Australia, has filed with the SEC to raise $100 million in an IPO. The company recently reported that it has 500 + salespeople and 300 staffers.
Reach earned $146.7 million in revenues in 2008, up from …